We have been hearing a number of rumors about the iPhone 8 price, we previously heard that the top model could cost more than $1,000.
According to a recent report the iPhone 8 price may start at $850, this would be for a 64GB model and then the top model could cost more than $1,000.
The news comes from UBS analyst Steven Milunovich who thinks that Apple’s new iPhone 8 will retail between $850 and $1000 depending on the model.
Contrary to some perceptions, Apple prices quite competitively. Apple likes to position its entry-level products at the mid-market with “Pro/Plus” products close to competitors at the high end. Therefore, we do not think Apple will stray far from the price point of Samsung’s most expensive model at $840-850 and will keep the entry OLED model at $850-900. Apple’s 256GB OLED model could be $950-1,000, but the 256GB 7 Plus already is $970.
We are expecting three versions of the iPhone 8 to launch in September, the pricing above is for the OLED version of the handset, Apple are also expected to announce two LCD models at lower prices.
We are expecting Apple to launch either a 5.5 inch or 5.8 inch OLED iPhone 8, they will also launch a 4.7 inch and 5.5 inch version of the handset with an LCD display.
Apple are expected to introduce a new processor with this years iPhones and they will also come with a new version of Apple’s mobile OS, iOS 11.
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