Apple announced their new iPad Air last month, and the company has apparently seen increased sales of their tablets this year.
According to a recent report by Digitimes, sales of Apple’s iPads for 2020 are expected to have increased around 20% over the previous year. The information apparently comes from Apple’s supply chain.
Supply chain makers have begun ramping up related shipments since September with the momentum likely to peak in November, said the sources, adding that combined monthly shipments of the new 10.9-inch iPad Air and 10.2-inch iPad devices during the September-November period will reach over six million units.
Significant Upgrades in the New iPad Air
The new iPad Air has had a major upgrade over the previous model. It features a similar design to the existing iPad Pro, which is expected to help boost iPad sales even further. The device is expected to go on sale sometime this week. The new design includes a larger 10.9-inch Liquid Retina display, a powerful A14 Bionic chip, and support for the second-generation Apple Pencil. These enhancements make the iPad Air a more attractive option for both casual users and professionals.
Additionally, the new iPad Air comes with improved camera capabilities, including a 12MP rear camera and a 7MP FaceTime HD front camera. This makes it a versatile device for photography, video recording, and video conferencing, which has become increasingly important in the current remote work and learning environment.
Future iPad Models and Market Expectations
Apple is expected to announce some new iPad Pro models early next year. These new models are rumored to include mini-LED displays, which offer better brightness and contrast ratios compared to traditional LCD screens. This could make the new iPad Pro models even more appealing to creative professionals who require high-quality displays for their work.
We are also expecting to see a number of other new models next year. There are rumors about a new iPad Mini with a larger display and updated internals, as well as potential updates to the standard iPad lineup. These new models could further drive iPad sales and solidify Apple’s dominance in the tablet market.
The increased sales of iPads this year can also be attributed to the ongoing global pandemic, which has led to a surge in demand for devices that facilitate remote work, online learning, and digital entertainment. Tablets, in particular, have become essential tools for many households, providing a versatile platform for a wide range of activities.
Moreover, Apple’s ecosystem of apps and services, including iCloud, Apple Music, and Apple TV+, adds significant value to their hardware products. The seamless integration between Apple’s devices and services creates a compelling reason for consumers to choose iPads over competing tablets.
The new iPad Air’s significant upgrades and the anticipated release of new iPad models next year are likely to continue driving strong sales for Apple. The company’s ability to innovate and adapt to changing market demands, combined with the growing need for versatile computing devices, positions Apple well for continued success in the tablet market.
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