Kia is the latest manufacturer to show off an electric vehicle concept at this years Geneva Motor Show, the Imagine by Kia.
The Imagine by Kia is the company’s first all electric four door passenger car and gives us a look at what the car maker has planned for the future.
“Automotive design is about capturing the heart and making it beat that bit faster for that bit longer. We believe that there’s absolutely no reason why that should change simply because the car is electric,” says Gregory Guillaume, Vice President of Design for Kia Motors Europe. “That’s why our all-electric concept is designed to not only get your pulse racing, but to also signpost our holistic and emotional approach to electrification.”
“Today’s drivers understandably have many questions about electric cars. They’re concerned about range, the recharging network, and whether electric cars will still be dynamic and engaging to drive. So, when we first started thinking about this concept and imagining what its role would be, we knew that the best way to answer those questions and address those concerns was by approaching electrification purely from an emotional point of view.”
You can find out more information about the new Imagine by KIA concept car over at Kia at the link below.