Amazon recently released a teaser for their new Superbowl advert the other day which suggested Amazon might be getting some new voices.
Now Amazon has released their full advert and it features a number of celebrities which include Gorden Ramsey, Sir Anthony Hopkins, Rebel Wilson, Cardi B and Amazon CEO Jeff Bezos.
The Concept Behind the Ad
The 2018 Alexa Super Bowl ad campaign explores a world where Alexa has lost her voice, and she gets replaced by some of the world’s most-charismatic celebrities. For example, Cardi B as Alexa might only play Bodak Yellow when you ask for music; while Gordon Ramsey as Alexa might cuss you out when asked for a recipe for a grilled cheese sandwich. This humorous take on Alexa losing her voice and being replaced by celebrities adds a fun twist to the usual functionality of the voice assistant.
The ad cleverly plays on the unique personalities of the celebrities involved. For instance, Sir Anthony Hopkins brings a touch of his iconic Hannibal Lecter persona, adding a slightly eerie yet amusing element to the ad. Rebel Wilson, known for her comedic roles, brings her signature humor, making the interactions with Alexa even more entertaining. Jeff Bezos, Amazon’s CEO, also makes a cameo, adding a touch of authenticity and a nod to the company’s leadership.
Impact and Reception
The ad has been well-received by audiences, garnering millions of views on YouTube and sparking conversations on social media. The use of celebrities not only grabs attention but also showcases the versatility and cultural relevance of Alexa. By incorporating well-known personalities, Amazon effectively highlights how integral Alexa has become in everyday life, while also emphasizing the potential for future innovations.
Moreover, the ad serves as a reminder of the importance of voice assistants in modern technology. With the increasing reliance on smart home devices, the ad underscores how voice assistants like Alexa are becoming indispensable tools for managing daily tasks, entertainment, and information.
As we can see from the video, it does not look like Alexa is getting some new voice options after all. This is a relief; imagine having to listen to Gordon Ramsey all the time. However, the ad does open up the possibility of future updates where users might have the option to choose from a variety of celebrity voices, adding a personalized touch to their Alexa experience.
In conclusion, Amazon’s 2018 Super Bowl ad for Alexa is a brilliant blend of humor, celebrity appeal, and technological innovation. It not only entertains but also reinforces the significance of voice assistants in our lives. While Alexa may not be getting new voice options just yet, the ad leaves us excited about the endless possibilities for the future of smart home technology.
Source Amazon / YouTube
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