Google [GOOG] is in the process of testing a new software service that runs on set-top boxes and will let users search both TV content and web videos on their televisions.
The service is apparently based on Google’s Android operating system, and they are currently developing the service with broadcast satellite service provider, the Dish Network.
Early Stages of Development
It looks like the service is in the early stages of development, so it may be some time before we see Google Search on our set-top boxes. It is currently being tested by a number of Google employees. This initial testing phase is crucial for ironing out any potential issues and ensuring that the service runs smoothly before it is made available to the general public. The integration of Google’s powerful search capabilities with television content could revolutionize how we consume media in our living rooms.
Impact on the Market
Google continues to broaden the range of services they offer, and getting such a service into every user’s home would have a massive impact on Google. It seems that Google wants to take over our living rooms as well as our computers. By integrating their search technology with television, Google is positioning itself to become an even more integral part of our daily lives. This move could potentially disrupt the traditional TV viewing experience, making it more interactive and personalized.
For example, imagine watching a cooking show and being able to instantly search for the recipe or related cooking videos online without leaving your TV screen. Or, while watching a news segment, you could search for more in-depth articles and videos on the topic being discussed. This seamless integration of TV and web content could make the viewing experience more enriching and informative.
Moreover, this service could open up new advertising opportunities for Google. Targeted ads could be displayed based on the content being watched and the user’s search history, making advertising more relevant and effective. This could be a game-changer for advertisers and content creators alike.
Have a look at our article on Android vs iPhone to see which smartphone and mobile platform is best for you.
In addition to enhancing the user experience, this service could also benefit content providers. By making it easier for users to find and access their content, providers could see an increase in viewership and engagement. This could be particularly beneficial for niche content providers who may struggle to reach a wider audience through traditional TV channels.
Overall, Google’s new TV search service has the potential to significantly alter the landscape of home entertainment. While it is still in the early stages of development, the possibilities it presents are exciting. As Google continues to test and refine the service, we can look forward to a future where the lines between TV and the internet are increasingly blurred, offering a more integrated and interactive viewing experience.
via The Guardian
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