As well as its new social networks and user interface enhancements for its Gmail and Calendar products, Google has also rolled out a new physics-based game to promote its Nexus S smartphone called Google Nexus Contraptions.
The objective of the new Google Nexus Contraptions game is to use rubber bands and propellers which you can use to guide Google applications into funnels to help create a new Nexus S smartphone.
The game has been created in Flash and published on YouTube and the balls which you need to navigate through the different puzzles represent the Nexus S features
Gameplay Mechanics and Features
Google Nexus Contraptions is not just any ordinary game; it is a cleverly designed puzzle game that leverages physics to create an engaging experience. Players are tasked with strategically placing rubber bands and propellers to guide balls, which symbolize various Google applications, into designated funnels. Each level presents a unique challenge, requiring players to think critically and creatively to solve the puzzles.
The game’s mechanics are simple yet addictive. Rubber bands can be stretched and angled to change the trajectory of the balls, while propellers can be used to give them an extra push. The goal is to navigate the balls through increasingly complex mazes and obstacles, ultimately leading them to the funnels that represent the assembly of the Nexus S smartphone.
Educational and Promotional Aspects
Google Nexus Contraptions serves a dual purpose. On one hand, it is an entertaining game that can captivate users for hours. On the other hand, it is a promotional tool designed to highlight the features of the Nexus S smartphone. Each ball in the game represents a different feature of the Nexus S, such as its high-resolution display, fast processing speed, and advanced camera capabilities.
By engaging with the game, players inadvertently learn about the various features and benefits of the Nexus S. This subtle form of advertising is highly effective, as it keeps users engaged while simultaneously educating them about the product. The use of Flash technology ensures that the game runs smoothly and provides a visually appealing experience.
The game has been created in Flash and published on YouTube and the balls which you need to navigate through the different puzzles represent the Nexus S features
In addition to its promotional value, Google Nexus Contraptions also has educational benefits. The game encourages players to think critically and develop problem-solving skills. By experimenting with different configurations of rubber bands and propellers, players learn about the principles of physics, such as force, motion, and trajectory. This makes the game not only fun but also intellectually stimulating.
Moreover, the game’s integration with YouTube allows for easy sharing and accessibility. Players can share their gameplay experiences with friends and family, further promoting the Nexus S smartphone. The game’s presence on YouTube also means that it can reach a wide audience, increasing its promotional impact.
Overall, Google Nexus Contraptions is a brilliant example of how games can be used for marketing and educational purposes. By combining engaging gameplay with subtle advertising, Google has created a unique and effective promotional tool for the Nexus S smartphone.
Source : Google
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