The new Google Maps Navigation has now arrived in the UK and Ireland, and UK satnav providers will be wondering how much damage this will do to their sales.
The free Google Maps Navigation turns any mobile phone running Android 1.6 and above into a satnav and is available from the Android Market.
Features and Functionality
If you have your Google account logged in on your phone, the app will allow you to select their address and then convert that into directions via the satnav. Directions can be shown in step-by-step format, with traffic indicators and the remaining journey time displayed at the bottom left and the current road number in the bottom right. This feature is particularly useful for those who frequently travel to new locations, as it provides real-time updates and ensures that you are always on the best route available.
Additionally, Google Maps Navigation offers voice-guided turn-by-turn directions, which means you can keep your eyes on the road while still receiving accurate navigation instructions. The app also integrates with Google Street View, allowing you to see a visual representation of your destination before you arrive. This can be incredibly helpful in unfamiliar areas, as it gives you a better sense of what to look for when you reach your endpoint.
Impact on Traditional Satnav Providers
The introduction of Google Maps Navigation in the UK and Ireland is likely to have a significant impact on traditional satnav providers. With the app being free and available on a wide range of Android devices, many consumers may opt to use their smartphones for navigation instead of purchasing a separate satnav device. This shift could lead to a decrease in sales for companies that specialize in standalone navigation systems.
However, traditional satnav providers may still have some advantages. For example, dedicated satnav devices often come with larger screens and more robust hardware, which can provide a better user experience in certain situations. Additionally, some users may prefer the reliability and simplicity of a standalone device, especially if they do not frequently use other smartphone features.
Despite these potential advantages, the convenience and cost-effectiveness of Google Maps Navigation are likely to make it a popular choice for many users. As a result, traditional satnav providers may need to innovate and find new ways to differentiate their products in order to remain competitive in the market.
Via The Guardian
Have a look at our article on Android vs iPhone to see which smartphone and mobile platform is best for you.
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