Google has this week rolled out a new update for its Google Maps application on both Android and iOS devices which brings with it the introduction of adverts.
The new “relevant ads” are now shown down the bottom of your Google Maps application and provide you with a new one to choose from every time to preform a search.
The new Google Maps app adverts provide users with title, ad text, and a link to get directions to the store or place should you need. Which is know to advertisers using Google as “Get location details” that results in a standard CPC charge.
“When users click on an ad to get location details, they’ll see additional information such as the business’s address, phone number, photos, reviews and more. From here, there are a number of paid and free click actions they can take. Free actions include saving business information for later, sharing a business with a friend, or starting navigation. Aggregated reporting for these free clicks is available in your Adwords account.”
For more information on the new Google Maps adverts jump over to the Google Adwords website for details.
Source: TNW
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