Google has this week rolled out a new update for its Google Maps application on both Android and iOS devices which brings with it the introduction of adverts.
The new “relevant ads” are now shown down the bottom of your Google Maps application and provide you with a new one to choose from every time you perform a search.
Features of the New Google Maps Adverts
The new Google Maps app adverts provide users with title, ad text, and a link to get directions to the store or place should you need. This feature is known to advertisers using Google as “Get location details” that results in a standard CPC (Cost Per Click) charge.
“When users click on an ad to get location details, they’ll see additional information such as the business’s address, phone number, photos, reviews and more. From here, there are a number of paid and free click actions they can take. Free actions include saving business information for later, sharing a business with a friend, or starting navigation. Aggregated reporting for these free clicks is available in your Adwords account.”
This update aims to enhance the user experience by providing more relevant and localized advertising content. For instance, if you are searching for a coffee shop, the ads displayed will likely be for nearby coffee shops, making it easier for you to find what you need quickly. This not only benefits users by providing them with useful information but also helps local businesses attract more customers.
Impact on Users and Advertisers
For users, the introduction of these ads means a more integrated and seamless experience when using Google Maps. Instead of having to switch between different apps or search engines to find local businesses, users can now get all the information they need directly within Google Maps. This can save time and make the process of finding and navigating to a location much more efficient.
For advertisers, this update opens up new opportunities to reach potential customers. By placing ads directly within Google Maps, businesses can target users who are actively searching for their products or services in a specific location. This can lead to higher conversion rates and more effective advertising campaigns. Additionally, the detailed reporting available in Adwords allows businesses to track the performance of their ads and make data-driven decisions to optimize their campaigns.
Moreover, the integration of additional information such as photos, reviews, and contact details can help businesses build trust with potential customers. For example, a restaurant with high-quality photos and positive reviews is more likely to attract visitors than one without this information. This can be particularly beneficial for small businesses that rely on local customers.
For more information on the new Google Maps adverts, jump over to the Google Adwords website for details.
Source: TNW
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