Google’s new social networking platform Google+, has only been available in its invitation-only form for a number of weeks, but has already clocked up a following of over 20 million users. Now Google is preparing to launch its new Google+ games service which is surely going to worry its main competitor Facebook.
Google has already decided to buck the trend with developers and will take less than a 30 percent commission from developers, rather than the traditional 30 percent commission which has been set by Facebook and Apple.
Google+ Games: A New Era for Social Gaming
The new Google+ platform for games developers will provide a new avenue to generate revenue, and one of the big differences between the Google+ games and Facebook games, is that Google+ games will be a “native client.” This means Google will host the games on its own servers, rather than on the developer’s. Allowing the developers to concentrate on game development and coding rather than server management.
This approach not only simplifies the process for developers but also ensures a more seamless and integrated experience for users. By hosting the games on its own servers, Google can offer faster load times and more reliable performance, which are critical factors in keeping gamers engaged. Additionally, this could potentially reduce the risk of security breaches and downtime, providing a more stable gaming environment.
Google’s Strategic Investments and Future Prospects
To add a little spice to the battle, Google has already invested heavily in Facebook’s main games developer Zynga, investing an estimated 100-200 million in Zynga over the last year or so. This strategic investment indicates Google’s commitment to making a significant impact in the social gaming market. Zynga, known for popular games like FarmVille and Words with Friends, has a proven track record of creating engaging and addictive games. By aligning with Zynga, Google+ games could quickly gain traction and attract a large user base.
Moreover, Google’s entry into the social gaming space could lead to more innovation and competition, benefiting gamers and developers alike. With Google’s vast resources and technological expertise, we can expect to see new features and improvements that could set Google+ games apart from its competitors. For instance, Google could leverage its advancements in artificial intelligence and machine learning to create more personalized and immersive gaming experiences.
Another potential advantage for Google+ games is the integration with other Google services. Imagine being able to seamlessly share your gaming achievements on YouTube, or using Google Maps for location-based gaming experiences. The possibilities are endless, and this interconnected ecosystem could provide a more enriching experience for users.
Furthermore, Google’s decision to take a smaller commission from developers could attract more game creators to its platform. This could lead to a more diverse and extensive library of games, catering to a wide range of interests and preferences. Independent developers, in particular, might find Google+ games a more appealing platform to showcase their creativity and reach a broader audience.
The launch of Google+ games marks a significant milestone in the social gaming landscape. With its innovative approach, strategic investments, and potential for integration with other Google services, Google+ games is poised to become a formidable competitor to Facebook. As the battle for dominance in the social gaming market heats up, it will be interesting to see how these developments unfold and what new opportunities and experiences they bring to gamers worldwide.
Let the games commence!
Source: AllThings D
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