The practice of opening new games, taking out the disc, putting it back again and selling it as new is by now verging on tradition. Consumers were appropriately outraged at first, but then just kind of rolled with it, which is probably the way this is going to turn out as well. And by this we mean GameStop opening up all their brand spankin’ new copies of Deus Ex: HR and removing the code offering a free OnLive download of the game the developers had included.
And if you thought the revelation, coming from a leaked GameStop memo, would send the company’s PR team scrambling for their stock apologetic letter templates, you were wrong. “Regarding the Deus Ex: Human Revolution OnLive Codes: We don’t make a habit of promoting competitive services without a formal partnership. Square Enix packed the competitor’s coupon with our DXHR product without our prior knowledge and we did pull these coupons. While the new products may be opened, we fully guarantee the condition of the discs to be new,” read a GameStop statement.
Source Gamespy