Ford has announced that the reveal for the highly-anticipated Ford Bronco will happen on July 13. Better news for fans wanting to see the unveiling is that Ford has teamed up with Disney to broadcast the event on cable, digital, and streaming properties. Three custom 3-minute films will air on ABC, ESPN, and National Geographic in each of the network’s first commercial breaks in the 8:00 pm ET hour.
All three of the films will be offered on Hulu the next day. Ford has announced that it will share more content highlighting the capabilities of the Bronco and new features on its social channels. Reservations for the Bronco will start on July 13 at 8 pm ET on Ford.com.
A reservation will cost fans $100. “Ford Bronco is an icon that has captured people’s imaginations and inspired them to explore the most remote corners of America and the world since the 1960s,” said Jim Farley, Ford’s chief operating officer. “As a new era for Bronco begins, we’re proud to tap the strengths of epic adventurers like Jimmy Chin and Disney storytellers to help bring Bronco to life and inspire millions of people to get out into the wild.”
The Legacy of the Ford Bronco
The Ford Bronco has a storied history that dates back to its original launch in 1966. Designed as a rugged off-road vehicle, it quickly became a favorite among outdoor enthusiasts and adventure seekers. The Bronco was known for its durability, versatility, and ability to tackle challenging terrains. Over the years, it has become a cultural icon, appearing in numerous films, TV shows, and even becoming a symbol of freedom and exploration.
The new Bronco aims to build on this legacy by incorporating modern technology and design while staying true to its roots. Ford has promised that the new model will offer advanced off-road capabilities, innovative features, and a design that pays homage to the original Bronco. Fans are eagerly awaiting to see how Ford has managed to blend the old with the new.
What to Expect from the New Bronco
While Ford has kept many details about the new Bronco under wraps, there are several features and capabilities that fans are hoping to see. One of the most anticipated aspects is the vehicle’s off-road performance. The original Bronco was known for its ability to handle rough terrains, and the new model is expected to continue this tradition. Advanced four-wheel-drive systems, high ground clearance, and robust suspension are just a few of the features that enthusiasts are looking forward to.
In addition to its off-road prowess, the new Bronco is expected to come with a range of modern amenities and technologies. This includes advanced driver-assistance systems, a state-of-the-art infotainment system, and various connectivity options. Ford has also hinted at the possibility of multiple body styles, including a two-door and a four-door version, to cater to different customer preferences.
Another exciting aspect of the new Bronco is its potential for customization. Ford has indicated that the vehicle will offer a range of accessories and aftermarket parts, allowing owners to personalize their Bronco to suit their specific needs and tastes. This level of customization is expected to be a significant selling point, as it allows owners to create a vehicle that is uniquely theirs.
The collaboration with Disney for the reveal event is also noteworthy. By leveraging Disney’s storytelling expertise and broad reach, Ford aims to create a memorable and impactful launch for the new Bronco. The custom films featuring epic adventurers like Jimmy Chin are designed to showcase the Bronco’s capabilities and inspire viewers to embark on their own adventures.
The upcoming reveal of the new Ford Bronco is generating significant excitement among fans and automotive enthusiasts. With its rich history, modern features, and off-road capabilities, the new Bronco promises to be a worthy successor to the original. The collaboration with Disney for the reveal event adds an extra layer of anticipation, making July 13 a date to mark on the calendar for anyone interested in the world of adventure and exploration.
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