Aston Martin CEO Andy Palmer has announced that the first 1,000 Aston Martin DB11’s will come with his name on them.
Every Aston Martin that rolls off the production line comes with a plaque that features the name of the person who inspects the car before it leaves the factory on its way to the customer. This tradition ensures a personal touch and a guarantee of quality, reflecting the company’s commitment to excellence.
The Significance of the DB11
The Aston Martin DB11 is a significant model for the luxury car manufacturer. It represents a new era for the brand, featuring advanced engineering, cutting-edge technology, and a design that pays homage to Aston Martin’s rich heritage while looking forward to the future. The DB11 is powered by a 5.2-liter twin-turbocharged V12 engine, capable of producing 600 horsepower, making it one of the most powerful and efficient models in Aston Martin’s lineup.
Andy Palmer will be inspecting the first 1,000 DB11 cars to make sure they are ready for their customers. He announced the news on Twitter, you can see the tweet below.
Only 1000 Aston Martin DB11 V12’s to be made with this particular inspectors plaque! pic.twitter.com/lkmMTJpGE8
— Andy Palmer (@AndyatAston) July 13, 2016
Andy Palmer’s Commitment to Quality
Mr. Palmer’s decision to personally inspect the first 1,000 DB11s underscores his dedication to quality and customer satisfaction. This move is not just a marketing strategy but a testament to his hands-on leadership style. By inspecting about twelve cars a day, Palmer is setting a high standard for the production process, ensuring that each vehicle meets the rigorous quality benchmarks that Aston Martin is known for.
The first of the new DB11 should be delivered to customers sometime in October. This timeline indicates a meticulous production process, where each car is crafted with precision and care. The DB11’s introduction is eagerly anticipated by car enthusiasts and collectors worldwide, and Palmer’s personal involvement adds an extra layer of prestige to these initial units.
Moreover, this initiative highlights the importance of leadership in the automotive industry. When a CEO takes such an active role in the production process, it sends a strong message to both employees and customers about the company’s values and priorities. It also builds trust and confidence among potential buyers, knowing that the top executive has personally vouched for the quality of their vehicle.
The Aston Martin DB11 is more than just a car; it is a symbol of the brand’s evolution and commitment to excellence. Andy Palmer’s decision to personally inspect the first 1,000 units is a remarkable gesture that reinforces the company’s dedication to quality and customer satisfaction. As these vehicles make their way to their new owners, they carry with them not just the legacy of Aston Martin but also the personal assurance of its CEO.
Source Andy Palmer / Twitter
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