Fiat teamed up with Gilt.com to sell VIN number 1 of the Fiat 124 Spider Prima Edizione Lusso Special Edition. This is the Fiat version of the Mazda MX-5 and is arguably the sexier of the two rides. The very first of the special editions went on sale at Gilt.com at 9 a.m. Eastern on Tuesday, May 9, and the vehicle sold within a day of being listed on the site.
The first 124 2017 124 Spider cars were available as limited production Prima Edizione Lusso editions. The purchase price of the car on the site was $31,500 and it included a $500 Prima gift and a $1,000 Gilt Travel Credit.
Fiat 124 Spider Prima Edizione Lusso: A Closer Look
The Fiat 124 Spider Prima Edizione Lusso is a special edition vehicle that combines Italian design with the performance and reliability of the Mazda MX-5. The Prima Edizione Lusso stands out with its unique features and limited availability, making it a coveted item for car enthusiasts and collectors alike. The car boasts a 1.4-liter MultiAir Turbo engine, delivering 160 horsepower and 184 lb-ft of torque, ensuring a thrilling driving experience. The exterior design is sleek and stylish, with a distinctive Italian flair that sets it apart from its Mazda counterpart.
Inside, the Prima Edizione Lusso offers a luxurious experience with leather-trimmed seats, a premium sound system, and advanced technology features. The car also includes exclusive badging and a commemorative plaque, highlighting its special edition status. The combination of performance, style, and exclusivity makes the Fiat 124 Spider Prima Edizione Lusso a standout in the sports car market.
The Collaboration with Gilt.com
The collaboration between Fiat and Gilt.com to sell the first VIN number 1 of the Fiat 124 Spider Prima Edizione Lusso Special Edition was a unique and innovative approach to car sales. Gilt.com, known for its flash sales and exclusive offerings, provided an ideal platform for Fiat to reach a discerning audience looking for unique and high-end products. The sale of the car on Gilt.com not only generated excitement among car enthusiasts but also highlighted the growing trend of online car sales.
The inclusion of a $500 Prima gift and a $1,000 Gilt Travel Credit added extra value to the purchase, making it an even more attractive proposition for buyers. The quick sale of the vehicle within a day of being listed on the site is a testament to the appeal of the Fiat 124 Spider Prima Edizione Lusso and the effectiveness of the collaboration with Gilt.com.
It’s not clear if the image you see here offered up by Fiat is the actual car that sold via Gilt.com or not. However, the image showcases the stunning design and appeal of the Fiat 124 Spider Prima Edizione Lusso. The reasonable price of $31,500 for such a limited and exclusive vehicle is surprising, considering the added benefits and the car’s unique status.
The success of this sale could pave the way for future collaborations between car manufacturers and online retail platforms, offering a new and exciting way for consumers to purchase exclusive and limited edition vehicles.
via Fiat
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