Fiat teamed up with Gilt.com to sell VIN number 1 of the Fiat 124 Spider Prima Edizione Lusso Special Edition. This is the Fiat version of the Mazda MX-5 and is arguably the sexier of the two rides. The very first of the special editions went on sale at Gilt.com at 9 a.m. Eastern on Tuesday May 9 and the vehicle sold within a day of being listed on the site.
The first 124 2017 124 Spider cars were available as limited production Prima Edizione Lusso editions. The purchase price of the car on the site was $31,500 and it included a $500 Prima gift and a $1,000 Gilt Travel Credit.
It’s not clear if the image you see here offered up by Fiat is the actual car that sold via Gilt.com or not. I’m rather surprised that the very first of these cars sold for such a reasonable price.