Facebook has announced that it is down ranking certain websites in its news feed that use crappy adverts. The company is looking to get rid of spammy websites from its feed, aiming to improve the overall quality of content that users encounter.
Combating Fake News and Low-Quality Content
Facebook has been actively working to eliminate fake news from its news feed, and this new initiative could significantly contribute to that goal. Websites that tend to use low-quality and spammy adverts are often the same ones that spread misinformation and sensationalized content. By targeting these sites, Facebook hopes to create a more reliable and trustworthy platform for its users.
The company has been under pressure to address the spread of fake news, especially after the 2016 U.S. presidential election. This move is part of a broader strategy to ensure that the information shared on Facebook is accurate and valuable. By reducing the visibility of websites that offer little substantive content and are filled with disruptive ads, Facebook aims to enhance the user experience and build a more informed community.
We want to help people build an informed community on Facebook. That’s why we’re always working to understand which posts people consider misleading, sensational and spammy so we can show fewer of those and show more informative posts instead.
We hear from our community that they’re disappointed when they click on a link that leads to a web page containing little substantive content and that is covered in disruptive, shocking or malicious ads. People expect their experience after clicking on a post to be straightforward.
Improving User Experience
One of the primary reasons for this change is to improve the user experience on Facebook. Users have expressed frustration when they click on a link only to be directed to a webpage that is cluttered with intrusive ads and offers little valuable information. This not only diminishes the quality of their experience but also erodes trust in the platform.
By down ranking these low-quality websites, Facebook aims to ensure that users are directed to content that is both informative and engaging. This change is expected to lead to a cleaner, more enjoyable browsing experience, where users can find the information they need without being bombarded by spammy adverts.
Moreover, this initiative aligns with Facebook’s broader mission to foster meaningful interactions and build a sense of community among its users. By prioritizing high-quality content, Facebook hopes to encourage more thoughtful and substantive discussions on its platform.
You can find out more details about the changes coming to the Facebook news feed at the link below. These changes will apparently happen over the next few months, giving website owners time to adjust their content strategies accordingly.
Source Facebook
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