I have always enjoyed Lego from an early age, and seeing this Lego promo video released for the new year brought back all those youthful memories. The joy of snapping together those colorful bricks to create something entirely new is a timeless experience that resonates with both children and adults alike.
The new promo video follows up on last year’s Click Lego promo video and is called “The Brick Thief.” Watch and enjoy the video after the jump.
One brick, two bricks, three bricks, four…What can you do with these few on the floor? Five bricks, six bricks, seven, eight… Don’t think that’s enough? Well just you wait. It only takes a few bricks to make something CL!CK
The Magic of Lego
Lego has always been more than just a toy; it’s a medium for creativity and imagination. The simplicity of the bricks allows for endless possibilities, limited only by one’s imagination. From building simple houses to complex structures like the Millennium Falcon, Lego has something for everyone. The new promo video, “The Brick Thief,” captures this essence beautifully. It showcases how a few bricks can spark creativity and lead to the creation of something extraordinary.
The video is a delightful stop-motion animation that tells the story of a mischievous character who steals bricks to build his own creations. The animation is not only visually appealing but also serves as a reminder of the endless possibilities that come with a handful of Lego bricks. It’s a testament to the brand’s enduring appeal and its ability to inspire creativity across generations.
Why Lego Continues to Captivate
Lego’s enduring popularity can be attributed to several factors. Firstly, the quality of the bricks is unparalleled. They fit together perfectly, allowing for sturdy constructions that can withstand hours of play. Secondly, Lego sets cater to a wide range of interests and age groups. Whether you’re a young child building your first house or an adult collector assembling a detailed architectural model, there’s a Lego set for you.
Moreover, Lego has successfully expanded its brand beyond physical bricks. The company has ventured into video games, movies, and even theme parks. The Lego Movie, for instance, was a massive hit and introduced the brand to a whole new generation of fans. The video games, such as Lego Star Wars and Lego Harry Potter, offer interactive experiences that combine the joy of building with engaging storytelling.
The first Lego “Click” video, which you can watch here, was equally captivating. It introduced the concept of how a simple click of a Lego brick can lead to endless creative possibilities. The follow-up video, “The Brick Thief,” builds on this idea and takes it to new heights.
Lego has also embraced the digital age with its online platforms and apps. These tools allow fans to design their own creations, share them with the community, and even purchase custom sets. This integration of physical and digital play has ensured that Lego remains relevant in an increasingly digital world.
In conclusion, Lego’s new promo video, “The Brick Thief,” is a delightful reminder of the brand’s enduring appeal. It captures the magic of building with Lego and showcases the endless possibilities that come with a handful of bricks. Whether you’re a long-time fan or new to the world of Lego, this video is sure to inspire you to start building.
Via Gizmodo
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