Yesterday Facebook rolled out a new feature to its photos, which now allows users to tag pages within them. Previously users could only tag their friends in photos, but the new update now allows tagging to any Page with the proper category.
Facebook is currently only allowing Pages categorised as “Brands & Products” or “People” to be tagged, but it says it is “looking to expand this functionality to more Page categories over time”, and may include company Facebook pages in the future. The new tagged pages will adhere to a user’s privacy settings, and will only appear on a Page’s Photos tab if set to be visible to everyone.
A Page can be tagged anywhere that someone can view a photo in the photo viewer. These photos will appear on the Photos tab on the Page, and not on the Wall. In addition, a Page can be tagged by anyone on Facebook, not just people who have Liked your Page.
The addition of the new page tagging feature will enable users to share their favourite brands and celebrities while simultaneously offering a new unpaid growth mechanism for Pages with Facebook.
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