Yesterday Facebook rolled out a new feature to its photos, which now allows users to tag pages within them. Previously, users could only tag their friends in photos, but the new update now allows tagging to any Page with the proper category.
Facebook is currently only allowing Pages categorized as “Brands & Products” or “People” to be tagged, but it says it is “looking to expand this functionality to more Page categories over time”, and may include company Facebook pages in the future. The new tagged pages will adhere to a user’s privacy settings, and will only appear on a Page’s Photos tab if set to be visible to everyone.
A Page can be tagged anywhere that someone can view a photo in the photo viewer. These photos will appear on the Photos tab on the Page, and not on the Wall. In addition, a Page can be tagged by anyone on Facebook, not just people who have Liked your Page.
Benefits for Brands and Celebrities
The addition of the new page tagging feature will enable users to share their favourite brands and celebrities while simultaneously offering a new unpaid growth mechanism for Pages with Facebook. This means that brands and celebrities can gain more visibility and engagement without having to invest in paid advertising. For example, a user attending a concert can tag the artist’s Page in their photos, which can then be seen by the artist’s fan base, potentially increasing the artist’s reach and engagement.
Moreover, this feature can be particularly beneficial for small businesses and emerging brands. By encouraging their customers to tag their Page in photos, these businesses can leverage user-generated content to build a more authentic and engaging presence on Facebook. This can lead to increased brand loyalty and customer trust, as people tend to trust recommendations from their friends and family more than traditional advertisements.
Privacy and Control
One of the key aspects of this new feature is that it respects user privacy settings. Tagged photos will only appear on a Page’s Photos tab if they are set to be visible to everyone. This ensures that users have control over who can see the photos they tag, maintaining the privacy and security of their personal content.
Additionally, Page administrators have the ability to moderate tagged photos. This means that if a photo is inappropriate or not relevant to the Page, the administrator can choose to remove the tag. This level of control helps maintain the quality and relevance of the content associated with the Page, ensuring that it aligns with the brand’s image and messaging.
In conclusion, Facebook’s new photo tagging feature represents a significant enhancement in how users can interact with Pages on the platform. By allowing users to tag Pages in their photos, Facebook is providing a new way for brands and celebrities to increase their visibility and engagement. At the same time, the feature respects user privacy and gives Page administrators control over the content associated with their Page. As Facebook continues to expand this functionality to more Page categories, it will be interesting to see how this feature evolves and how users and brands alike will leverage it to enhance their social media presence.
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