Google’s new social network Google+ has come under a fair bit of criticism over the last week on the way it has dealt with businesses that wanted to use Google+. Basically, a number of businesses were allowed to set up business accounts on Google+, but this wasn’t available for everyone, and the service is still not available for people who want to set up a business account on Google+.
Many large websites, who we won’t name, set up these accounts anyway, and some have had their accounts closed down, whilst others have been able to keep their accounts by switching them to a person’s name. This has caused quite a bit of controversy, and now it looks like Facebook has decided to capitalize on Google’s mistakes with the launch of Facebook for Business.
Facebook for Business: A Strategic Move
Facebook for Business is essentially the same feature that Facebook offered before for creating a business page on Facebook, but what they have done is make it easier for businesses to create pages on Facebook by providing them with all the information and guides they need to get things set up. This move is strategic, as it not only simplifies the process for businesses but also positions Facebook as a more business-friendly platform compared to Google+.
The new Facebook for Business platform includes a comprehensive set of tools and resources. These resources range from step-by-step guides on how to set up a business page to advanced tips on how to use Facebook’s advertising tools effectively. By offering these resources, Facebook ensures that businesses of all sizes can leverage the platform to reach their target audience.
Comparing Google+ and Facebook for Business
While Google+ is still working out exactly how businesses can use its platform, Facebook has decided to make it perfectly clear and much easier for businesses to get their Facebook profile set up. This clarity is crucial for businesses that are looking to establish an online presence quickly and efficiently.
For example, a small business owner who wants to create a Facebook page can easily follow the guides provided by Facebook for Business. These guides cover everything from setting up the page, adding business information, and uploading photos, to more advanced features like creating posts, engaging with followers, and using Facebook Insights to track performance.
In contrast, the uncertainty surrounding Google+ has left many businesses hesitant to invest time and resources into the platform. The lack of clear guidelines and the inconsistent enforcement of policies have made it difficult for businesses to understand how to use Google+ effectively. This has led to frustration and confusion, as evidenced by the controversy over account closures and the need to switch accounts to personal names.
Moreover, Facebook’s established user base and extensive advertising options make it a more attractive option for businesses. With over 2.8 billion monthly active users, Facebook offers a vast audience that businesses can tap into. The platform’s advertising tools allow businesses to target specific demographics, interests, and behaviors, making it easier to reach potential customers.
In addition, Facebook’s integration with other social media platforms like Instagram and WhatsApp provides businesses with a seamless way to manage their online presence across multiple channels. This integration is particularly beneficial for businesses looking to create a cohesive brand experience and engage with customers on different platforms.
In conclusion, while Google+ is still figuring out its approach to business accounts, Facebook has taken a proactive step by launching Facebook for Business. This move not only addresses the needs of businesses but also highlights the importance of clear guidelines and user-friendly tools in attracting and retaining business users. As the competition between social media platforms continues to evolve, it will be interesting to see how Google+ responds to Facebook’s strategic move.
Source, Facebook
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
