Evernote and Post-it Note maker 3M have partnered to create a new application that will enable users to take photos of Post-it Notes and store them digitally. Making it easier to organise and collate paper Post-it Notes in a digital form.
To accompany the new Evernote Post-it Note app, 3M plans to begin selling packs of Post-it notes featuring Evernote’s elephant head logo together with an offer for a free upgrade to a premium Evernote subscription for 30 days, for $5.
Once installed on your smartphone or tablet Evernote’s software will be able to recognise the Post-it Notes’ colours. Evernote’s CEO Phil Libin said “The Post-it is something we aspire to be,”-“They have been a hero product for us.”
Jesse Singh, vice president of 3M’s stationery and office supplies division explained : “Paper really is still the easiest way to write a thought down and remember it,”-“This partnership seemed an obvious choice for us for the brand.”
Source: WSJ
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