Rad Power Bikes has this week announced the launch and availability to preorder its new lightweight RadMission Electric bike for just $999. The new addition to the range weighs 15lbs less than other electric bikes in the Rad Power Bikes range. Co-Founder Ty Collins explains more about their new creation.
“When we used to ride bikes around as kids, we called it ‘missioning,'” Ty said. “That was really the inspiration for this bike. That, and the no-frills bike culture I saw while living in San Francisco’s Mission District in my early 20s.”
“The RadMission is a slick, stylish single-speed electric metro bike for city riders craving more excitement and utility than your average fixie — and at an introductory price of $999, it’s available at our lowest price point ever. Don’t let its simplicity fool you. With a 500W high-torque motor and 20-45+ mile battery range, it’s ready to handle any mission.”
Design and Features
The RadMission Electric bike stands out not only for its affordability but also for its thoughtful design and robust features. Weighing in at just 48 lbs, it is significantly lighter than many other electric bikes on the market, making it easier to maneuver and transport. The bike features a minimalist design, with a single-speed drivetrain that simplifies maintenance and reduces the overall weight.
The 500W high-torque motor provides ample power for city commuting, allowing riders to tackle hills and headwinds with ease. The battery offers a range of 20-45+ miles on a single charge, depending on factors such as terrain, rider weight, and level of pedal assist used. This makes the RadMission a practical choice for daily commutes, errands, and leisurely rides around town.
Target Audience and Market Impact
Rad Power Bikes aims to attract a broad audience with the RadMission, from seasoned cyclists looking for a reliable and affordable e-bike to newcomers who are just beginning to explore the world of electric bikes. The bike’s competitive price point of $999 makes it accessible to a wider range of consumers, including those who may have been hesitant to invest in an electric bike due to cost concerns.
The RadMission also has the potential to convert car users into bike enthusiasts, contributing to a more sustainable and eco-friendly mode of transportation. By offering a practical and enjoyable alternative to driving, Rad Power Bikes hopes to encourage more people to embrace cycling as a viable option for their daily commutes and errands.
Converting car-folk into life-long Radvocates is the long-term goal that Mike says Rad Power Bikes has been preparing for from the start. With the RadMission, it’s a possibility that’s one step closer to coming to fruition. The company envisions a future where electric bikes play a significant role in reducing traffic congestion, lowering carbon emissions, and promoting healthier lifestyles.
In addition to its practical benefits, the RadMission also appeals to those who appreciate style and simplicity. Its sleek design and straightforward functionality make it an attractive option for urban riders who value both form and function. The bike’s no-frills approach is a nod to the classic fixie culture, while its electric capabilities offer a modern twist that enhances the overall riding experience.
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