While there’s certainly a need for a broader perspective when it comes to PC digital download game retailers, EA’s approach seems to be the exact opposite. The publisher has vowed not to offer the same deep discounts as rival (and vastly superior for the moment) service Steam, under the excuse that it cheapens the IP on offer.
“I know both sides of it, I understand it. If you want to sell a whole bunch of units, that is certainly a way to do that, to sell a whole bunch of stuff at a low price. The game makers work incredibly hard to make this intellectual property, and we’re not trying to be Target. We’re trying to be Nordstrom,” according to Origin chief David DeMartini.
“When I say that, I mean good value, we’re trying to give you a fair price point, and occasionally there will be things that are on sale you could look for a discount, just don’t look for 75 per cent off going-out-of-business sales.”
Source GamesIndustry International
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