EA has decided to stop putting its games’ online content behind a paywall by putting an end to its anti-used game policy known as Online Pass. The Online Passes ensured only first-time game purchasers enjoyed features like multiplayer or DLC for free, with players buying used games having to purchase features separately.
“Yes, we’re discontinuing Online Pass,” EA’s John Reseburg told GamesBeat. “None of our new EA titles will include that feature.”
“Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”
Background and Impact of Online Pass
The Online Pass system was introduced by EA in 2010 as a way to combat the resale of used games. The idea was to ensure that EA could still generate revenue from second-hand game sales, which traditionally did not benefit the original developers or publishers. The system required players who bought used games to pay an additional fee to access online multiplayer modes and other online content. This was seen as a way to encourage players to buy new copies of games, thereby supporting the developers and ensuring they received compensation for their work.
However, the Online Pass system was met with significant backlash from the gaming community. Many players felt that it was unfair to charge extra for features that should be included with the game, regardless of whether it was purchased new or used. This sentiment was particularly strong among gamers who frequently bought used games as a more affordable option. The additional cost of the Online Pass often negated the savings from buying a used game, leading to frustration and dissatisfaction.
EA’s Decision to Discontinue Online Pass
EA’s decision to discontinue the Online Pass system marks a significant shift in the company’s approach to online content and player engagement. By removing the paywall, EA is making its games more accessible to a broader audience, including those who prefer to buy used games. This move is likely to be well-received by the gaming community, as it addresses one of the major pain points that players have had with EA’s policies in recent years.
John Reseburg’s statement highlights that the decision was driven by player feedback. This indicates that EA is paying attention to the concerns and preferences of its player base, which is a positive sign for the company’s future relationship with its customers. By listening to feedback and making changes accordingly, EA is demonstrating a commitment to improving the player experience and fostering a more inclusive gaming environment.
The discontinuation of the Online Pass system also aligns with broader industry trends. Many other game publishers have moved away from similar practices in recent years, recognizing that player satisfaction and loyalty are more valuable in the long term than short-term revenue gains from additional fees. By following suit, EA is positioning itself as a more player-friendly company, which could help to rebuild its reputation and strengthen its brand.
In conclusion, EA’s decision to end the Online Pass system is a significant and positive development for the gaming community. It reflects a shift towards more player-centric policies and a willingness to adapt based on feedback. This move is likely to enhance the overall gaming experience for EA’s customers and contribute to a more positive perception of the company within the industry.
Source GamesBeat
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