Due to the coronavirus pandemic, many film premieres have been delayed or will be published via streaming services earlier than expected. One such film is Disney’s “Onward,” which will be available to watch on the new Disney+ streaming service from April 3rd, 2020 onwards. This move comes as part of a broader strategy by Disney to adapt to the changing landscape of film distribution during these unprecedented times.
About Disney’s Onward
“In a world inhabited by mythical creatures, magic was once commonplace, though difficult to master. After technological advances over the years, magic became obsolete and was largely discarded. In a time equivalent to the modern day, Ian Lightfoot, an elf high-schooler lacking self-confidence, and his older brother Barley, a history and role-playing game fanatic, live in the city of New Mushroomton. Their father Wilden died shortly before Ian was born, and their mother Laurel has a new boyfriend, centaur police officer Colt Bronco.”
“Onward” is a heartwarming tale that explores themes of family, self-discovery, and the magic that exists within us all. The film follows the journey of two brothers, Ian and Barley Lightfoot, as they embark on a quest to spend one last day with their deceased father. Utilizing a magical staff and a rare gem, they attempt to bring their father back to life for 24 hours. However, the spell goes awry, and they are left with only their father’s legs. The brothers must then race against time to complete the spell before the day ends.
Impact of Early Digital Release
The decision to release “Onward” early on digital platforms and Disney+ is a significant one. It reflects the broader impact of the COVID-19 pandemic on the entertainment industry. With theaters closed and social distancing measures in place, studios have had to rethink their distribution strategies. By making “Onward” available for digital download and streaming, Disney ensures that audiences can still enjoy new content from the safety of their homes.
This strategy not only provides entertainment to families during a challenging time but also helps Disney maintain its revenue streams. The early digital release of “Onward” is part of a growing trend where studios are opting for digital premieres. This trend could potentially reshape the future of film distribution, making digital releases a more common practice even post-pandemic.
#PixarOnward is coming to the US tonight on digital download and will be streaming on #DisneyPlus on April 3rd. pic.twitter.com/8IJFNTXOL8
— Walt Disney Studios (@DisneyStudios) March 20, 2020
The early release of “Onward” has been met with positive reactions from fans and critics alike. Many have praised Disney for making the film accessible during a time when many are confined to their homes. The film’s themes of family and perseverance resonate strongly in the current climate, providing a much-needed source of comfort and inspiration.
In conclusion, Disney’s decision to release “Onward” early on digital platforms and Disney+ is a testament to the company’s adaptability and commitment to its audience. As the entertainment industry continues to navigate the challenges posed by the coronavirus pandemic, innovative distribution strategies like this one will likely become more prevalent. “Onward” serves as a reminder of the magic of storytelling and the power of family, making it a must-watch for audiences of all ages.
Source: Disney
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