Disney has purchased popular iPhone and iPad application developer Tapulous. Tapulous is responsible for some of the most popular games on the iPhone and iOS platform.
Tapulous develops music games for the iPhone and iOS 4, like Tap Tap Revenge, which has become one of the most popular games on the iPhone and has been downloaded more than 35 million times.
Wow, it’s a remarkable day for Tapulous. Today, we announced that we are joining Disney. We will be a key part of Disney Interactive Media Group, spearheading their drive to be the leader in mobile entertainment.
Tapulous has monthly sales of around $1 million on the iPhone App store, and although no details on how much Disney paid for it have been released, we can guess that it was a hefty sum.
The Rise of Tapulous
Tapulous was founded in 2008 by Bart Decrem and Andrew Lacy. The company quickly gained traction with its innovative approach to mobile gaming, focusing on music-based games that leveraged the touch capabilities of the iPhone. Tap Tap Revenge, their flagship game, allowed players to tap along to the rhythm of popular songs, creating an engaging and addictive experience. The game’s success was fueled by its extensive library of licensed music tracks, which included hits from major artists and bands.
The popularity of Tap Tap Revenge led to several sequels and spin-offs, each introducing new features and improvements. Tapulous also expanded its portfolio with other music games like Riddim Ribbon and ClubWorld, further solidifying its reputation as a leader in the mobile gaming industry.
Disney’s Strategic Acquisition
Disney’s acquisition of Tapulous is a strategic move to strengthen its presence in the mobile entertainment market. With the rapid growth of smartphone usage and mobile gaming, Disney recognized the potential of Tapulous’s expertise and successful track record. By integrating Tapulous into the Disney Interactive Media Group, Disney aims to leverage the developer’s talent and technology to create new and innovative mobile experiences.
The acquisition aligns with Disney’s broader strategy of expanding its digital footprint and reaching new audiences. Mobile gaming has become a significant revenue stream for entertainment companies, and Disney’s investment in Tapulous underscores its commitment to staying at the forefront of this dynamic industry.
Tapulous’s integration into Disney is expected to bring several benefits. For one, Disney can tap into Tapulous’s existing user base and cross-promote its other properties, such as movies, TV shows, and merchandise. Additionally, Tapulous can benefit from Disney’s vast resources and marketing prowess, enabling it to develop even more ambitious and high-quality games.
The acquisition also highlights the growing trend of consolidation in the mobile gaming industry. As competition intensifies, larger companies are increasingly looking to acquire successful developers to bolster their portfolios and gain a competitive edge. Disney’s purchase of Tapulous is a prime example of this trend, demonstrating the value of established mobile gaming companies in the eyes of major entertainment conglomerates.
In conclusion, Disney’s acquisition of Tapulous marks a significant milestone for both companies. Tapulous’s innovative approach to mobile gaming and its impressive track record make it a valuable addition to Disney’s digital strategy. As part of Disney Interactive Media Group, Tapulous is poised to continue its success and contribute to Disney’s goal of becoming a leader in mobile entertainment.
via Tech Crunch
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