Digg, the popular news aggregator, has a new project in the works. The company is testing out original content on Digg.com. This development was discovered by TechCrunch and has now been confirmed by Digg.
Digg normally shares stories from other sites, and now they are trying their hand at producing their own content with ‘Digg Original’.
According to Digg’s Creative and Editorial Director, David Weiner, Digg Originals are still in the experimental phase. “We look at Digg as having the potential to be like any other editorial outlet that features freelancer content,” he says. “This was a piece we commissioned to be written for Digg, so there was never any question of where else this could live.”
The Vision Behind Digg Originals
The introduction of Digg Originals marks a significant shift in the platform’s strategy. Traditionally, Digg has been known for curating and sharing content from various sources across the web. By venturing into original content, Digg aims to establish itself as a primary source of news and stories, rather than just a curator. This move could potentially attract a new audience while retaining its existing user base.
David Weiner elaborates on the vision behind Digg Originals, stating, “We want to create content that resonates with our audience and adds value to their daily lives. By commissioning original pieces, we can ensure that the stories we share are unique, insightful, and engaging.” This approach allows Digg to have more control over the quality and relevance of the content it offers.
Potential Impact and Future Developments
The potential impact of Digg Originals on the platform’s popularity and user engagement cannot be understated. With a large captive audience already in place, Digg has a unique opportunity to leverage its existing user base to promote its original content. If successful, this could lead to increased user loyalty and higher engagement rates.
Moreover, the move to original content could open up new revenue streams for Digg. By producing exclusive content, Digg could attract advertisers looking to reach a dedicated and engaged audience. Additionally, original content could pave the way for partnerships with other media outlets and content creators, further expanding Digg’s reach and influence.
It certainly sounds interesting and could end up being popular, as Digg already has a large captive audience with its many Digg users. The success of Digg Originals will likely depend on the quality and relevance of the content produced. If Digg can consistently deliver high-quality, engaging stories, it could solidify its position as a leading news and content platform.
Head on over to Digg at the link below and have a look at some of the Digg Originals. It will be interesting to see how this is developed in the future. As Digg continues to experiment with original content, it will be worth watching how this initiative evolves and what impact it has on the broader media landscape.
Source, TechCrunch
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