Activision Blizzard has this week announced that they will be offering its Call of Duty title as a Free to Play (F2P) MMO in China. Watch the video after the jump to see Call of Duty Online in action.
Announcing earlier this week that they have partnered with Internet and wireless services provider Tencent Holdings Limited, that will have an exclusive license to run the game in China.
Features and Gameplay
The new Call of Duty Online game will feature both standard and multiplayer options, as well as its own campaign story, based on a series of “Spec Ops” missions. This unique approach allows players to experience the game in a way that is tailored specifically for the Chinese market. The game will include various modes that cater to different play styles, ensuring that there is something for everyone.
In addition to the traditional multiplayer modes that Call of Duty fans have come to love, Call of Duty Online will also introduce new gameplay elements that are designed to keep players engaged. For example, the game will feature a robust character customization system, allowing players to personalize their avatars with a wide range of gear and equipment. This level of customization is expected to be a big hit among Chinese gamers, who often enjoy games that offer a high degree of personalization.
Market Potential and Strategic Partnership
Activision Blizzard CEO Bobby Kotick explained to Reuters in an interview that:
“We’re really enthusiastic about China as a market opportunity,” – “It’s unique content developed for the Chinese audience, developed for the Chinese model and a brand new game.”
China represents a massive market for online gaming, with millions of players who are eager to engage with new and exciting content. By partnering with Tencent Holdings Limited, Activision Blizzard is positioning itself to take full advantage of this opportunity. Tencent is one of the largest and most influential tech companies in China, with a vast network of users and a deep understanding of the local market. This partnership is expected to be mutually beneficial, as it will allow Tencent to expand its gaming portfolio while giving Activision Blizzard a foothold in one of the world’s most lucrative gaming markets.
Future Prospects and Community Engagement
The launch of Call of Duty Online in China is just the beginning. Activision Blizzard has plans to continually update the game with new content, including additional missions, maps, and gameplay modes. This ongoing support will help to keep the player base engaged and ensure the game’s long-term success.
Moreover, the company is also looking to build a strong community around the game. This will involve hosting regular events, tournaments, and other activities that encourage players to interact with one another and form lasting connections. By fostering a vibrant and active community, Activision Blizzard hopes to create a loyal fan base that will support the game for years to come.
The introduction of Call of Duty Online as a Free to Play MMO in China marks a significant milestone for Activision Blizzard. With its unique content, strategic partnership with Tencent, and plans for ongoing support and community engagement, the game is poised to become a major success in the Chinese market. Gamers in China can look forward to an exciting and immersive experience that is tailored specifically to their preferences and interests.
Source: : Joystiq
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