Borders has been gearing up for the launch of its new eReaders for a while and has officially opened its new eBook store. This marks a significant step for the company as it ventures into the digital reading market, aiming to provide a comprehensive and user-friendly platform for book lovers. Along with the new eBook store, Borders has also announced apps for Android and Blackberry smartphones, allowing users to read books from the Borders eBook Store on the go.
To get folks to grab the mobile apps, Borders is offering a good deal that avid readers will like. Download the mobile apps between now and July 11, and Borders will give you five newer release books free. This promotional strategy is designed to attract a wide audience and encourage users to explore the new digital offerings.
Free Book Titles and Their Appeal
The free book titles include “Frankenstein” by Dean Koontz, “One Shot” by Lee Child, “The Alchemyst” by Michael Scott, “Julia Child’s Kitchen Wisdom,” and “Master Your Metabolism” by Jillian Michaels. These titles have been carefully selected to cater to a variety of reading preferences.
“Frankenstein” by Dean Koontz offers a modern twist on the classic tale, appealing to fans of horror and suspense. “One Shot” by Lee Child is a gripping thriller that will keep readers on the edge of their seats. “The Alchemyst” by Michael Scott is a fantasy novel that has garnered a significant following among young adults and fantasy enthusiasts. “Julia Child’s Kitchen Wisdom” provides practical cooking tips and recipes, making it a valuable addition for culinary aficionados. Lastly, “Master Your Metabolism” by Jillian Michaels offers insights into health and fitness, appealing to those interested in improving their well-being.
Borders’ Ambitious Market Goals
Borders plans to grab 17% of the eBook market by July of 2011. This ambitious goal reflects the company’s confidence in its new digital strategy and its commitment to becoming a major player in the eBook industry. To achieve this, Borders is not only relying on its extensive catalog of books but also on the seamless integration of its eBook store with mobile apps.
The introduction of apps for Android and Blackberry smartphones is a strategic move to tap into the growing number of mobile users. By offering a convenient way to access and read books on smartphones, Borders is positioning itself to compete with other major eBook platforms like Amazon Kindle and Apple iBooks. The mobile apps are designed to provide a smooth and enjoyable reading experience, with features such as customizable fonts, adjustable brightness, and easy navigation.
Moreover, Borders is leveraging its existing customer base and brand recognition to drive the adoption of its new eReaders and eBook store. The promotional offer of five free books is a testament to this strategy, as it provides an immediate incentive for users to download the app and start exploring the digital library.
In addition to the mobile apps, Borders is also focusing on enhancing the overall user experience on its eBook store. This includes offering a wide range of genres, competitive pricing, and regular updates to the catalog. By continuously improving its digital offerings, Borders aims to build a loyal customer base and achieve its market share goals.
Have a look at our article on Android vs iPhone to see which smartphone and mobile platform is best for you. This comparison can help you decide which device will provide the best experience for using the Borders eBook Store app.
In conclusion, Borders’ foray into the eBook market with its new eReaders, eBook store, and mobile apps represents a significant shift in the company’s strategy. By offering a diverse selection of free books and aiming for a substantial market share, Borders is poised to make a notable impact in the digital reading landscape. Whether you’re a fan of thrillers, fantasy, cooking, or health and fitness, Borders’ new offerings have something for everyone.
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