For an Apple store that’s not even open yet, it’s quite an intelligence coup to discover a previously top secret “lounge” in the works. That’s right: the upcoming Apple store in the spacious St. Louis Galleria is going to have a lounge with free WiFi and a place to check-in for Genius Bar appointments plus lots of space to boot.
Okay, so mentioning “lots of space to boot” smacks of mootness but check out these numbers: The Apple store will occupy 6,000 square-feet and have a 55 foot wide storefront. If this weren’t enough, expect all the usual aesthetic trademarks of an Apple store such as stainless steel furniture and stone flooring.
Innovative Lounge Concept
The concept of a lounge in an Apple store is a significant departure from the traditional retail experience. This new addition aims to enhance customer satisfaction by providing a comfortable space where visitors can relax, work, or wait for their Genius Bar appointments. The inclusion of free WiFi is particularly noteworthy, as it allows customers to stay connected and productive while they wait. This is especially beneficial for business professionals and students who rely on internet access for their work.
In addition to the WiFi, the lounge is expected to feature comfortable seating arrangements. While we don’t have specific details yet, it’s reasonable to anticipate that Apple will incorporate their signature minimalist design into the furniture. Imagine sleek, ergonomic chairs and sofas that not only look good but also provide maximum comfort. This would make the lounge an ideal spot for both short breaks and longer stays.
Comparisons and Expectations
In case your imagination can’t bear the strain of feverishly expecting this particular Apple store to open, how about a quick visit to the Microsoft store in Mission Viejo, Calif. The lounge they’ve got there is a close approximation of what Apple’s got in the works. The Microsoft store’s lounge features comfortable seating, charging stations, and even a small café area. If Apple’s lounge is anything like this, it will be a game-changer for retail spaces.
Moreover, the lounge concept aligns with Apple’s broader strategy of creating community hubs rather than just retail stores. Apple has always been about more than just selling products; they aim to create experiences. The addition of a lounge could serve as a communal space where people can gather, share ideas, and even collaborate on projects. This could be particularly appealing to the tech-savvy and creative individuals who frequent Apple stores.
As for additions, we have no idea on this front. Besides, what we’ve got going for us right now is the blueprint (pictured above) and a few measurements. People are crossing their fingers for comfy furniture and beverages though—it’s a lounge, remember? The possibility of having a small café or refreshment area within the lounge is an exciting prospect. Imagine sipping on a freshly brewed coffee while waiting for your Genius Bar appointment or catching up on some work. This would undoubtedly elevate the customer experience to a whole new level.
Furthermore, the spacious design of the lounge could also accommodate various events and workshops. Apple has a history of hosting educational sessions and creative workshops in their stores. A dedicated lounge area could provide the perfect setting for these activities, making them more comfortable and engaging for participants.
The upcoming Apple store in the St. Louis Galleria is set to redefine the retail experience with its innovative lounge concept. With its spacious design, free WiFi, and potential for comfortable seating and refreshments, the lounge promises to be a welcoming space for all visitors. Whether you’re there to shop, work, or simply relax, the lounge is sure to enhance your overall experience.
Via Apple Insider
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