Yesterday we heard that sales of the new BlackBerry Z10 had exceeded expectations when it was launched in India recently, and now BlackBerry’s CEO Thorsten Heins has announced that the handset has sold out in India.
”I was surprised when we launched in India how well the Z10, which is a high-end device, sold,” said Heins.
“We shipped into the channel product that we thought would have been good for at least five days and I got an emergency call from our manager in India, saying that they were sold out in two days…”
BlackBerry Z10’s Success in India
The BlackBerry Z10’s success in India is a significant milestone for the company, especially considering the competitive smartphone market in the country. India is known for its price-sensitive consumers, and the fact that a high-end device like the Z10 sold out so quickly is a testament to its appeal. The Z10 features a 4.2-inch display with a resolution of 1280 x 768 pixels, an 8-megapixel rear camera, and a 2-megapixel front-facing camera. It is powered by a dual-core 1.5 GHz processor and comes with 2GB of RAM and 16GB of internal storage, which can be expanded via a microSD card.
The device runs on the BlackBerry 10 operating system, which offers a unique user experience with features like the BlackBerry Hub, a unified inbox for all communications, and the BlackBerry Balance, which allows users to separate work and personal data on the same device. These features, along with the device’s sleek design and robust build quality, have likely contributed to its strong sales performance in India.
Anticipation for the US Launch
The BlackBerry Z10 will launch in the US later this month, and it will be interesting to see if the device becomes as popular as it has in other countries. The US market is crucial for BlackBerry, as it is one of the largest smartphone markets in the world. The company has been struggling to regain its foothold in the market, and the success of the Z10 could be a turning point.
In the US, the Z10 will face stiff competition from established players like Apple and Samsung. However, BlackBerry is confident that the device’s unique features and strong performance will help it stand out. The company has been working closely with carriers and retailers to ensure a smooth launch and has been investing heavily in marketing and promotional activities to create awareness and generate interest in the device.
In addition to the consumer market, BlackBerry is also targeting enterprise customers with the Z10. The device’s security features and productivity tools make it an attractive option for business users, and the company is hoping to leverage its strong reputation in the enterprise space to drive sales.
Overall, the strong sales performance of the BlackBerry Z10 in India is a positive sign for the company, and it will be interesting to see how the device performs in other markets. If the Z10 can replicate its success in India in other countries, it could mark the beginning of a turnaround for BlackBerry.
Source N4BB
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