The BlackBerry Q10 went on sale in the UK last Friday, the handset was available exclusively through Selfridges in the UK last weekend, and Selfridges has announced that the handset is their fastest ever selling consumer electronics product.
Selfridges sold out of their initial stock of the BlackBerry Q10 in just two hours at the handset’s launch, with more stock being delivered throughout the day to keep up with demand. This remarkable sales performance underscores the enduring appeal of BlackBerry devices, particularly among users who value a physical keyboard.
Features and Specifications
The BlackBerry Q10 is powered by the BlackBerry 10 operating system, which offers a range of features designed to enhance productivity and connectivity. The device boasts a 3.1-inch Super AMOLED display with a resolution of 720 x 720 pixels, providing clear and vibrant visuals. The physical QWERTY keyboard is one of the standout features, offering a tactile typing experience that many users prefer over touchscreen keyboards.
Under the hood, the Q10 is equipped with a dual-core 1.5 GHz processor, 2GB of RAM, and 16GB of internal storage, which can be expanded via a microSD card slot. The handset also features an 8-megapixel rear camera capable of recording 1080p video, and a 2-megapixel front-facing camera for video calls and selfies. Connectivity options include 4G LTE, Wi-Fi, Bluetooth 4.0, and NFC.
Julian Slim continues: “The BlackBerry Q10 blends the power of the BlackBerry 10 platform with the hugely successful BlackBerry physical QWERTY keyboard and is a perfect combination for BlackBerry customers.”
Market Reception and Future Prospects
The initial success of the BlackBerry Q10 at Selfridges is a positive indicator for BlackBerry’s market prospects. The strong consumer demand for a high-end physical keyboard smartphone suggests that there is still a significant market segment that values the unique features offered by BlackBerry devices. This could potentially lead to a resurgence in BlackBerry’s market share, particularly among business professionals and users who prioritize productivity and security.
Rob Orr, Managing Director, UK and Ireland, BlackBerry, said: “The BlackBerry Q10 represents the next chapter in the BlackBerry 10 story and we are delighted that it has been so well received. This initial success at Selfridges highlights the strong consumer demand for a high-end physical keyboard smartphone.”
The BlackBerry Q10’s success at Selfridges also highlights the importance of strategic retail partnerships. By launching the device exclusively through a high-end retailer like Selfridges, BlackBerry was able to create a sense of exclusivity and urgency, driving early sales and generating buzz around the product. This strategy could be replicated in other markets to achieve similar results.
You can find out more details about the BlackBerry Q10 over at Selfridges, the handset will be available with other retailers in the UK this week.
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