Yesterday an article was published on Reuters, with a quote from the BlackBerry CEO, John Chen, which gave the impression that BlackBerry may sell their smartphone business.
Now the BlackBerry CEO has published an article on the BlackBerry website, explaining that what he said was taken out of context.
Yesterday, Reuters published an article that said I would consider selling our Devices business. My comments were taken out of context.
I want to assure you that I have no intention of selling off or abandoning this business any time soon. I know you still love your BlackBerry devices. I love them too and I know they created the foundation of this company. Our focus today is on finding a way to make this business profitable.
BlackBerry is not a handset-only company. We offer an end-to-end solution and devices are an important part of that equation. That’s why we’re complementing our Devices business with other revenue streams from enterprise services and software, to messaging. We’re also investing in emerging solutions such as Machine to Machine technologies that will help to power the backbone of the Internet of Things.
We will do everything in our power to continue to rebuild this business and deliver devices with the iconic keyboard and other features that you have come to expect from this brand.
So BlackBerry is not leaving the smartphone business any time soon, although if John Chen, does not manage to turn the smartphone business into a profitable one, they could do some time in the future.
We suspect that John Chen, will be able to turn BlackBerry around, and start making smartphones that people want to buy, given his track record in the past.
Source Inside BlackBerry
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