With a 6% rise compared to December 2009, which itself was up 14% over the previous month, the BBC’s iPlayer has now reached an impressive 120 million programme requests per month.
70% of the requests were for TV programmes, with the most popular shows being Top Gear, Doctor Who, Gavin and Stacey, Mock the Week, and Tracey Beaker Returns. This surge in demand highlights the growing trend of viewers preferring on-demand content over traditional broadcast schedules.
Increased Popularity of BBC iPlayer
The BBC iPlayer has seen a significant increase in its user base and programme requests, reflecting a broader shift in how audiences consume media. The convenience of watching TV shows at any time, combined with the high-quality content offered by the BBC, has made iPlayer a go-to platform for many viewers. The rise in requests is not just a testament to the popularity of specific shows but also to the platform’s user-friendly interface and accessibility.
Requests from PC/Macs continued to dominate in January for both TV and radio content. However, requests for TV programmes via BBC iPlayer on the Nintendo Wii increased by 1 point to 4% of the total number, and PlayStation 3 requests again delivered a further 8%. This indicates a growing trend of users accessing content through gaming consoles, which are increasingly being used as multimedia devices.
Expanding Access Through Multiple Devices
The ability to access BBC iPlayer through various devices has been a key factor in its success. While PCs and Macs remain the primary platforms for accessing content, the rise in usage through gaming consoles like the Nintendo Wii and PlayStation 3 shows that viewers are looking for flexibility in how they watch their favorite shows. This multi-device accessibility ensures that users can enjoy their preferred content regardless of their device, making it easier for them to integrate iPlayer into their daily routines.
Moreover, the BBC has been proactive in expanding iPlayer’s reach by developing apps for smartphones and tablets, further increasing its accessibility. This move has been particularly beneficial for younger audiences who are more likely to consume content on mobile devices. The convenience of watching shows on the go has undoubtedly contributed to the platform’s growing popularity.
You can read the complete BBC press release here
Via IT Portal
The BBC iPlayer’s rise to 120 million programme requests per month is a clear indicator of changing viewing habits. The platform’s ability to offer high-quality content on-demand, combined with its accessibility across multiple devices, has made it a favorite among viewers. As technology continues to evolve, it will be interesting to see how the BBC adapts and innovates to meet the ever-changing demands of its audience.
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