The BBC has today announced that they have now signed a deal with Microsoft that will allow them to create a BBC iPlayer for Windows Phone application shortcut for the Windows Phone platform.
The BBC hopes to release its new BBC iPlayer for Windows Phone shortcut application on to the Microsoft Windows Phone Store in the next couple of months, finally allowing owners of Microsoft Windows Phone 7.5 and 8 mobile operating system to enjoy the BBC iPlayer programmes.
Expanding Accessibility
The BBC iPlayer for Windows Phone shortcut app will wrap the BBC iPlayer mobile website together with the BBC’s media player, adding to an ever-growing list of 650 different devices that can already access the BBC iPlayer service. This move is part of the BBC’s broader strategy to ensure that their content is accessible to as many people as possible, regardless of the device they use. By expanding to the Windows Phone platform, the BBC is acknowledging the diverse range of devices used by their audience and ensuring that no one is left out.
“Mobile is increasingly important as a way for our audiences to access our services. BBC iPlayer and BBC News are already available on Apple (iOS), Android and Blackberry platforms, and soon BBC iPlayer for Windows Phone”
Why This Matters
The inclusion of Windows Phone in the BBC iPlayer’s supported platforms is significant for several reasons. Firstly, it demonstrates the BBC’s commitment to inclusivity and accessibility. By making their services available on a wide range of devices, they ensure that users can access their favorite shows and news updates no matter what technology they prefer. This is particularly important in a world where mobile device usage is continually on the rise.
Secondly, this move could potentially increase the user base for both the BBC iPlayer and Windows Phone. For Windows Phone users, having access to popular applications like the BBC iPlayer can enhance the overall user experience and make the platform more attractive to potential buyers. For the BBC, expanding their reach means more viewers and, consequently, more engagement with their content.
Additionally, the BBC iPlayer for Windows Phone shortcut app will likely include features that users have come to expect from the iPlayer service on other platforms. This includes the ability to stream live TV, catch up on missed episodes, and access a wide range of BBC content on demand. The seamless integration with the BBC’s media player ensures that users will have a smooth and enjoyable viewing experience.
Moreover, the BBC’s decision to partner with Microsoft highlights the importance of collaboration in the tech industry. By working together, both organizations can leverage their strengths to provide a better service for their users. This partnership is a win-win situation, as it allows the BBC to reach a wider audience while giving Microsoft an edge in the competitive mobile market.
The announcement of the BBC iPlayer for Windows Phone shortcut app is a positive development for both the BBC and Windows Phone users. It underscores the importance of accessibility and inclusivity in today’s digital age and highlights the benefits of collaboration between major tech companies. As mobile device usage continues to grow, it is crucial for content providers like the BBC to ensure that their services are available on as many platforms as possible. This move is a step in the right direction and sets a precedent for other content providers to follow.
Source: BBC
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