If your looking for the future of augmented reality in marketing campaigns then this Olympus PEN E-PL1 Demo is definitely worth a look.
Using the same technology in augmented reality business cards. A marker card and your web camera, create a fully interact presentation with an augmented display of the new Olympus PEN E-PL1 as below.
Watch the video after the break.
Even though the demo might be a little gimmicky, it does give you a god feel for the camera before seeing it in the flesh. You can even click area to use and be informed about certain features of the camera.