Nokia’s first Windows Phone smartphone, the Nokia Lumia 800, went on sale in the UK and Europe yesterday, marking a significant milestone for the company as it ventures into the Windows Phone ecosystem. Nokia has previously announced its intention to launch Nokia Lumia Windows Phone devices in the US in 2012, aiming to capture a share of the competitive smartphone market.
Nokia’s Strategic Move to the US Market
According to a recent report by Bloomberg, US carrier AT&T is currently in discussions with Nokia and is expected to announce Nokia Windows Phone devices on their network in the US in early 2012, possibly as soon as January. This move is seen as a strategic effort by Nokia to re-establish its presence in the US market, which has been dominated by other smartphone manufacturers such as Apple and Samsung.
There are no details as yet on which Nokia Windows Phone devices AT&T will carry, although speculation is rife. One of the potential candidates is the new Nokia 900, which recently appeared in a Nokia promo video. The Nokia 900 is rumored to feature a larger screen and more advanced specifications compared to the Lumia 800, making it a strong contender for the US market.
Potential Impact on the Smartphone Market
The introduction of Nokia Windows Phone devices in the US could have a significant impact on the smartphone market. Nokia’s partnership with Microsoft to use the Windows Phone operating system is a bold move aimed at differentiating its products from the plethora of Android and iOS devices. The Windows Phone OS offers a unique user interface with live tiles and seamless integration with Microsoft services such as Office, OneDrive, and Xbox Live.
Moreover, Nokia’s hardware design has always been one of its strong suits. The Lumia 800, for example, has been praised for its sleek design, solid build quality, and vibrant display. If the Nokia 900 follows in the same footsteps, it could attract a considerable number of users looking for an alternative to the current market leaders.
Have a look at our Nokia Lumia 800 review to see what we thought of Nokia’s first Windows Phone device. The review highlights the phone’s strengths, such as its design and performance, while also discussing areas where there is room for improvement.
In addition to AT&T, other US carriers might also show interest in Nokia’s Windows Phone devices if they prove to be successful. This could lead to a broader availability and increased competition in the market, ultimately benefiting consumers with more choices and potentially better pricing.
Nokia’s re-entry into the US market with Windows Phone devices is not just about selling phones; it’s about rebranding and repositioning itself in a market that has evolved significantly over the past few years. The success of this venture will depend on various factors, including marketing strategies, carrier partnerships, and consumer reception.
Source Bloomberg, Gotta Be Mobile
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