In the second quarter of 2010, PC maker Asus experienced a remarkable growth of 84%, shipping 4.3 million PCs and claiming 5.3% of the global market. This impressive performance helped Asus climb into the Top 5 of the PC makers league, according to the IDC.
This move now puts Asus level with Toshiba, who are now tied for the 5th position for the first time ever.
Asus’s Strategic Growth
The entire PC market grew by 22% in the second quarter of 2010, but Asus’s shipments almost quadrupled this market growth rate. Asus has long been recognized as the world’s largest manufacturer of motherboards, and its ascent in the PC makers league has been anticipated for some time. The company’s strategic focus on innovative products under its Eee brand has played a significant role in this growth. The launch of Eee-branded products, including the Eee Monitor, Eee Box, Eee VoIP phone, and the upcoming Eee Keyboard and Eee Reader, has provided a substantial boost to its market share.
The Eee series, particularly the Eee PC netbooks, revolutionized the market by offering affordable, compact, and efficient computing solutions. These products catered to a wide range of consumers, from students to professionals, who needed portable and cost-effective computing devices. The Eee PC’s success demonstrated Asus’s ability to innovate and adapt to market demands, setting the stage for its continued growth.
Market Dynamics and Competition
Despite Asus’s impressive growth, HP still holds the number one position in the US market with a 25.7% share. Dell follows closely with 24%, then Acer with 11%, Apple with 8%, and finally Toshiba with 8.5%. The competition among these top players is fierce, with each company striving to innovate and capture more market share.
HP’s dominance can be attributed to its extensive product range and strong brand presence. The company has consistently delivered high-quality products across various segments, from consumer laptops to enterprise solutions. Dell, on the other hand, has focused on direct sales and customization options, allowing customers to tailor their PCs to their specific needs. Acer’s strength lies in its aggressive pricing strategy and strong presence in emerging markets, while Apple’s premium products and loyal customer base have helped it maintain a significant market share.
Asus’s rise to the top 5 is a testament to its strategic vision and ability to execute. The company’s focus on innovation, quality, and customer satisfaction has paid off, allowing it to compete with established giants in the industry. Moving forward, Asus will need to continue its focus on innovation and expand its product portfolio to maintain its position in the highly competitive PC market.
In conclusion, Asus’s remarkable growth in the second quarter of 2010 highlights the company’s successful strategies and innovative product offerings. By continuing to focus on customer needs and market trends, Asus is well-positioned to further strengthen its position in the global PC market.
Via Cnet
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