Microsoft has announced a new deal with Asus which will see Microsoft’s apps come bundled with Android smartphones and tablets from Asus.
Asus is the latest company to offer Microsoft apps on their Android devices and joins, Sony, Samsung and Dell.
Details of the Agreement
The deal includes a broad cross-license covering, for example, ASUS Android-based phones and tablets and Microsoft software, devices and services. It paves the way for closer integration between the two companies, including pre-installation by ASUS of Microsoft Office productivity services on ASUS Android smartphones and tablets. The agreement also facilitates technology sharing toward the development of new, innovative product solutions.
“This agreement delivers significant value for both companies. Beyond ensuring continued improvements to our products, it opens the door to the kind of collaboration between Microsoft and ASUS made possible only through mutual respect and alignment on intellectual property,” said Nick Psyhogeos, president of Microsoft Technology Licensing LLC.
This strategic partnership is expected to enhance the user experience for Asus customers by providing them with seamless access to Microsoft’s suite of productivity tools, such as Word, Excel, PowerPoint, and OneNote, right out of the box. This move is part of Microsoft’s broader strategy to expand its presence in the mobile market by partnering with leading Android device manufacturers.
Implications for the Market
The inclusion of Microsoft apps on Asus devices is a significant step in the tech industry, reflecting a growing trend of collaboration between major technology companies. By pre-installing Microsoft Office apps, Asus can offer a more comprehensive and versatile product to its users, catering to both personal and professional needs. This could potentially increase the appeal of Asus devices to business users who rely heavily on Microsoft Office for their daily tasks.
Moreover, this partnership could lead to the development of new, innovative products that leverage the strengths of both companies. For instance, we might see Asus devices that are optimized for Microsoft services, offering enhanced performance and integration. This could set a new standard for Android devices, pushing other manufacturers to follow suit and form similar partnerships.
Additionally, this deal highlights the importance of intellectual property in the tech industry. By securing a broad cross-license agreement, both companies can avoid potential legal disputes and focus on innovation. This kind of collaboration is crucial in an industry where technology is rapidly evolving, and companies must continuously adapt to stay competitive.
You can find out more details about the new deal between Asus and Microsoft at the link below.
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