Sports brand Asics has announced that it is buying popular mobile running app, Runkeeper. The news was announced by Runkeeper’s CEO, Jason Jacobs.
The news was posted on Medium, although the company’s CEO did not reveal how much Asics will be buying the company for.
I have some big news today! I am proud and excited to announce that Runkeeper has entered into a definitive agreement to be acquired by ASICS Corporation.
When we started the company in 2008, it was with a simple mission: to get the whole world running. We saw how the rise of mobile, social networks, and personalization were starting to impact other categories, and we thought these ingredients had huge possibilities when applied towards fitness and health.
The Evolution of Runkeeper
Runkeeper was founded in 2008 with a vision to leverage the burgeoning mobile technology to promote fitness and health. Over the years, the app has grown significantly, amassing millions of users worldwide. It has become a go-to app for runners, offering features such as GPS tracking, personalized training plans, and social sharing capabilities. The app’s ability to integrate with various wearable devices and other fitness platforms has made it a versatile tool for both amateur and professional runners.
The acquisition by Asics is seen as a strategic move to enhance the brand’s digital offerings. Asics, known for its high-quality running shoes and sports apparel, can now provide a more integrated experience to its customers. By combining their physical products with Runkeeper’s digital platform, Asics aims to create a seamless ecosystem that supports runners in every aspect of their fitness journey.
What This Means for Users
For existing Runkeeper users, the acquisition brings a promise of enhanced features and better integration with Asics products. Users can expect more personalized training plans, improved app functionality, and exclusive content from Asics. The collaboration could also lead to new innovations in the app, such as advanced analytics, virtual coaching, and community challenges.
Moreover, Asics’ global reach and resources could help Runkeeper expand its user base even further. The app could see improvements in its user interface, more localized content, and better customer support. This acquisition is not just a business deal; it’s a commitment to providing a superior running experience to millions of users around the world.
You can find out more details about the deal between Asics and Runkeeper over at Medium at the link below.
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