It has been a busy week for Apple this week with the unveiling of their new iPhone 5S and iPhone 5C smartphones together with launching their new Apple iOS 7 mobile operating system.
Now Apple has released details of their new AppleCare+ pricing structure which has seen an increase from $49 to $79 for cover.
What AppleCare+ Offers
AppleCare+ cover provides an extra year’s cover in addition to the 12 months warranty you get and covers you for two cases of accidental damage during the time period. This means that if you accidentally drop your phone or spill liquid on it, you can get it repaired or replaced at a significantly reduced cost compared to out-of-warranty repairs. The service fee for each incident of accidental damage is $79 plus applicable tax, which is a considerable saving compared to the full repair costs.
In addition to accidental damage, AppleCare+ also extends your technical support. Every iPhone comes with one year of hardware repair coverage through its limited warranty and up to 90 days of complimentary support. AppleCare+ for iPhone extends your coverage to two years from the original purchase date of your iPhone. This extended support can be particularly beneficial for users who may encounter issues or have questions about their device’s functionality over time.
Expansion to Europe
As well as an increase in the cost of the AppleCare+ service, Apple has also now rolled out their AppleCare+ service to three European countries that include the UK, France, and Italy. This marks a significant expansion as these are the first countries to access the service outside of the US. The availability of AppleCare+ in these countries means that more users can benefit from the peace of mind that comes with extended warranty and accidental damage coverage.
The expansion to Europe is a strategic move by Apple, reflecting the growing demand for their products and services in these markets. By offering AppleCare+ in the UK, France, and Italy, Apple is ensuring that their customers in these regions have access to the same level of support and protection as those in the US. This move is likely to be welcomed by consumers who value the added security and support that AppleCare+ provides.
“Every iPhone comes with one year of hardware repair coverage through its limited warranty and up to 90 days of complimentary support. AppleCare+ for iPhone extends your coverage to two years from the original purchase date of your iPhone and adds up to two incidents of accidental damage coverage, each subject to a $79 service fee plus applicable tax.”
The increase in the cost of AppleCare+ from $49 to $79 may be seen as a downside by some users. However, the comprehensive coverage and extended support it offers can be invaluable, especially for those who rely heavily on their devices for both personal and professional use. The peace of mind that comes with knowing your device is protected against accidental damage and that you have access to expert technical support can outweigh the additional cost.
The recent announcements from Apple, including the new iPhone models, iOS 7, and the updated AppleCare+ pricing and expansion, highlight the company’s commitment to providing high-quality products and services to their customers. The increased cost of AppleCare+ is balanced by the extended coverage and support it offers, making it a worthwhile investment for many users. The expansion of AppleCare+ to Europe further demonstrates Apple’s dedication to meeting the needs of their global customer base.
Source: Tech Crunch
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