Apple discontinued their Thunderbolt display back in 2016. According to a recent report, we will see its replacement this year along with some new silicon Macs. This news has generated significant excitement among Apple enthusiasts and professionals who rely on high-quality displays for their work.
At the moment, the only in-house developed display that Apple offers is their Pro Display XDR, and this device retails for around $5,000. The Pro Display XDR is known for its exceptional performance, featuring a 32-inch Retina 6K display, extreme dynamic range, and reference modes that cater to professional workflows. However, its high price point makes it inaccessible for many consumers and even some professionals.
Apple’s New Affordable Display
Apple is working on a new, more affordable display to complement their range of Macs. This new display is designed with consumers in mind, aiming to provide a high-quality experience without the premium price tag of the Pro Display XDR. The new display is expected to feature a modern design with much slimmer bezels compared to the older Thunderbolt display, enhancing the overall aesthetic and providing a more immersive viewing experience.
In addition to the design improvements, the new display is likely to come with a range of new features. While specific details are still under wraps, we can speculate that it might include advancements in color accuracy, brightness, and possibly even support for HDR content. These features would make it an attractive option for photographers, video editors, and other creative professionals who need reliable and accurate displays for their work.
Expected Pricing and Launch
Apple used to sell its previous Thunderbolt display for around $1,000, so we would not be surprised to see a similar price on the new model. This price point would make it a competitive option in the market, offering a balance between performance and affordability. The device is expected to launch alongside Apple’s new Macs, and we suspect it will land around the same time as the new Mac Pro models.
The new Mac Pro models are anticipated to feature Apple’s latest silicon, promising significant performance improvements over previous generations. Pairing these new Macs with a high-quality, affordable display would provide a compelling package for both consumers and professionals. This strategy aligns with Apple’s recent focus on creating a cohesive ecosystem of devices that work seamlessly together, enhancing the overall user experience.
Moreover, the introduction of a more affordable display could also signal Apple’s intention to capture a larger share of the market. By offering a high-quality display at a lower price point, Apple could attract users who might have otherwise opted for third-party monitors. This move could strengthen Apple’s position in the market and drive further adoption of their products.
The upcoming release of Apple’s new affordable display is highly anticipated. With its modern design, improved features, and competitive pricing, it is poised to be a popular choice among consumers and professionals alike. As we await the official announcement, the excitement continues to build, and we look forward to seeing how this new display will enhance the Apple ecosystem.
Source MacRumors
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