According to respected analyst Ming-Chi Kuo pre-orders of the new Apple Watch 4 are higher than Apple had expected and the device appears to be popular.
He also mentioned that pre-orders of the iPhone XS are lower than expected and people are spending the extra money and buying the larger iPhone XS Max or waiting for the cheaper iPhone XR which launches next month.
There is strong Chinese demand thanks to the gold casing, dual-SIM, and large display. The XS Max average shipping time is shorter than the 2H17 iPhone X (1–2 weeks vs. 2–3 weeks), which we think is due to supply improvements. We maintain our forecasts that the XS Max will account for 25–30% of 2H18 new iPhone model shipments.
The new features like the ECG in the Apple Watch 4 appear to be driving sales of the device and it is expected to be the most popular model of the Apple Watch this year. The new iPhone XR is also expected to be the most popular iPhone this year with its lower price of $749.