The new Apple TV streaming service will be made official at Apple’s press event next Monday the 25th of March, now it looks like we have some more details on what Apple will be offering.
We already know that Apple has developed its own content for the new streaming service, the company has apparently spent $1 billion on content so far.
It was also revealed that Apple will have a large catalogue of movies and TV shows ready for its new streaming service at launch. Now it looks like Apple will also offer bundles of cable TV channels within the new service.
Apple will apparently offer bundles from third party services like HBO and Showtime and other providers, the company has apparently agreed wholesale deals with these companies for their content according to recode:
That wholesale/retail relationship also means Apple, not the streamers, can set the price for the stuff it sells. Apple isn’t likely to sell, say, HBO for less than HBO sells itself on rival platforms like Roku. But it definitely plans to sell bundles of pay tv channels at a discount, just like pay TV operators have always done.
It will be interesting to see exactly what is planned for the new Apple TV streaming service, we will have more details when it is made official next week.