The latest iPad rumor doing the rounds is that Apple will reduce the cost of TV shows on iTunes from $2.00 down to just $1.00 in order to get iPad owners to purchase more TV shows.
The new pricing would apply to standard definition TV programmes, and apparently a number of TV studios have agreed to reduce the price of their shows in the hopes that they will sell a lot more.
iTunes TV show pricing has been quite expensive at around $2.00 an episode, Apple are hoping to get more people to buy the TV shows, and the price drop will be welcomed by many people who use iTunes.
It seems like Apple are also still trying to agree a subscription model with TV studios where customers would pay around $30 a month to download unlimitted TV content from iTunes.
Lets hope the rumor is true and we do see a price drop on TV shows, the next thing they need to do after that is reduce the cost of movies, which are still to expensive.
via Electronista
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