The guys over at Mac Daily News are reporting that Apple [AAPL] intends to offer its MobileMe service for free. Apple currently charges MobileMe users $99 a year for the service.
Users can sync their contacts, email, and calendar information in the cloud, and it uses push technology to keep you updated and sync everything with your iPhone, iPad, Mac, PC, and the web.
The Potential Impact of Free MobileMe
Although the rumor is unconfirmed at the moment, if Apple were to offer the service for free, this would give them the ability to compete with free services from the likes of Google. Google offers a suite of free services, including Gmail, Google Calendar, and Google Contacts, which are widely used and appreciated for their seamless integration and zero cost. By making MobileMe free, Apple could attract a larger user base, especially those who are already invested in the Apple ecosystem but are hesitant to pay the annual fee.
Moreover, a free MobileMe could be something that Apple introduces with the launch of iPhone OS 4.0. This would not only enhance the value proposition of the new OS but also make it more appealing to potential buyers. The integration of a free cloud service would be a significant selling point, especially for users who rely heavily on cloud storage and synchronization.
Advantages of MobileMe Over Competitors
It certainly would be a useful addition to the iPhone. The service works quite well, offering seamless synchronization across multiple devices. However, the current $99 annual fee is a significant barrier for many users, especially considering there are free alternatives available. If MobileMe did go free, it would likely see a substantial increase in adoption. Personally, I would use it over the offerings from Google, primarily because of the tight integration with Apple’s hardware and software ecosystem.
For instance, MobileMe’s push technology ensures that any changes made on one device are instantly reflected on all other connected devices. This is particularly useful for professionals who need to keep their schedules, contacts, and emails up-to-date across multiple platforms. Additionally, MobileMe offers features like Find My iPhone, which can be a lifesaver if you ever misplace your device.
Another advantage is the seamless integration with Apple’s native apps. For example, changes made in the Calendar app on your Mac will automatically sync with the Calendar app on your iPhone and iPad. This level of integration is hard to achieve with third-party services, making MobileMe a more cohesive solution for Apple users.
Furthermore, Apple could potentially add more features to MobileMe if it becomes a free service. This could include additional storage options, enhanced security features, and more robust sharing capabilities. These additions would make MobileMe not just a competitor to Google’s services but a superior alternative.
In conclusion, while the rumor remains unconfirmed, the potential for Apple to offer MobileMe for free is exciting. It would not only make the service more accessible but also enhance the overall user experience for those deeply embedded in the Apple ecosystem. The move could also set a new standard for cloud services, pushing competitors to improve their offerings.
Mac Daily News Via TUAW
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