Last October, Apple released the iconic iPhone 6 and iPhone 6 Plus in India, and it seems the Cupertino company is doing very well in the region.
Since its launch, Apple has reportedly sold nearly 500,000 units in India which is double the amount of units the company sold in the same quarter last year.
Furthermore, Apple plans to reduce the credit period for retailers from fourteen to seven days and lower the margins by 0.5 to 1 percentage points so the company could come up with more offers such as EMI schemes.
“Apple and its distributors have informed the trade that improvements in cash flow by cutting credit period and retailer margins will help them to invest more in consumer offers like EMI schemes,” said the CEO of a leading electronics retailer, requesting anonymity. “It has also told its trade partners that they don’t have to invest in store-level marketing, which will be done by them.”
Apple launched the new iPhone 6 and iPhone 6 Plus last year, with which the company managed to reach several milestones, and did record sales.
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