Apple Music launched on Amazon devices back in December and now it looks like Apple’s music streaming service may also be headed to Google Home devices.
A MacRumors reader has discovered references to Apple Music on the Google Home app on iOS, this can be seen in the photo below. The feature does not work at the moment and cannot be linked to a Google Home device.
Previously Apple Music was listed on Google’s software but with ‘only available on iOS devices’, this has now changed which suggests that it will be available on Google Home devices some time soon.
Apple’s Strategy to Expand Apple Music
Apple is expanding Apple Music outside of their own devices in an attempt to get more subscribers. This move is part of a broader strategy to increase the service’s user base by making it accessible on a variety of platforms. By integrating Apple Music with Google Home, Apple is tapping into a large market of smart speaker users who may not own Apple devices but are still potential subscribers.
This strategy is not limited to Google Home. Apple Music is already available on Amazon Echo devices, and the company has been working to make the service available on other third-party platforms. This cross-platform availability is crucial for Apple as it competes with other music streaming giants like Spotify and Amazon Music.
Future Subscription Services from Apple
In addition to expanding Apple Music, Apple is also working on new subscription services. These include a new Apple TV streaming service and a new Apple News magazine subscription service. The company is reportedly planning to bundle these services together, offering a comprehensive package that could attract a wide range of users.
The new Apple TV streaming service is expected to feature original content produced by Apple, as well as content from other providers. This service aims to compete with established players like Netflix, Hulu, and Amazon Prime Video. By offering exclusive content, Apple hopes to draw in subscribers who are looking for unique viewing options.
The Apple News magazine subscription service, on the other hand, aims to provide users with access to a wide range of magazines and news sources. This service could be particularly appealing to users who are looking for a convenient way to stay informed on various topics without having to subscribe to multiple publications individually.
These new services may be available bundled together, so Apple could launch them outside of their own platforms as well as Apple Music. This bundling strategy could provide significant value to users, making it more likely that they will subscribe to multiple services.
Implications for the Smart Speaker Market
The potential availability of Apple Music on Google Home devices could have significant implications for the smart speaker market. Google Home, which competes directly with Amazon Echo and Apple HomePod, could become a more attractive option for users who are already subscribed to Apple Music. This could lead to increased sales of Google Home devices, as users look for a smart speaker that supports their preferred music streaming service.
For Apple, this move could help increase the number of Apple Music subscribers, as it makes the service more accessible to users who do not own Apple devices. This could be particularly important in markets where Apple devices are less prevalent, but where there is still a strong demand for music streaming services.
The potential integration of Apple Music with Google Home devices is a significant development that reflects Apple’s broader strategy to expand its services and increase its subscriber base. By making Apple Music available on a variety of platforms, Apple is positioning itself to compete more effectively in the crowded music streaming market. Additionally, the company’s plans to bundle its new subscription services could provide users with a compelling reason to subscribe to multiple Apple services, further driving growth and revenue.
Source MacRumors
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