Apple has big plans for augmented reality, the company has mentioned this previously and it has now appointed its first head of AR Marketing.
Frank Casanova, who was previously in charge of iPhone marketing, has now been moved to this new role at Apple. He has been with the company for around 30 years and was a key part of the original iPhone launch. His extensive experience and deep understanding of Apple’s ecosystem make him an ideal candidate to spearhead the company’s AR initiatives.
Apple’s Commitment to Augmented Reality
Apple has been working on a number of AR projects for some time, and we could see more AR projects launch later this year. The company has already made significant strides in this area with the introduction of ARKit, a framework that allows developers to create augmented reality experiences for iOS devices. ARKit has been a game-changer, enabling a wide range of applications from gaming to education and beyond.
One of the most notable examples of AR in action is the popular game Pokémon GO, which uses AR to bring virtual creatures into the real world. Apple has also integrated AR into its own apps, such as the Measure app, which allows users to measure objects and spaces using their iPhone’s camera.
Future AR Developments
We previously heard that the 2020 iPhones will come with an AR-based camera, so Apple could be getting ready for next year’s iPhone launch with this new Augmented Reality boss. The AR-based camera is expected to offer advanced features such as improved depth sensing and more accurate object recognition, which could open up new possibilities for AR applications.
In addition to hardware advancements, Apple is also likely to continue improving its AR software. This could include updates to ARKit, as well as new tools and resources for developers. By making it easier for developers to create high-quality AR experiences, Apple can help drive the adoption of AR technology across a wide range of industries.
Another area where Apple is expected to make significant progress is in the development of AR glasses. Rumors have been circulating for years that Apple is working on a pair of AR glasses, and recent reports suggest that the company could be planning to launch them as early as 2022. These glasses could offer a more immersive and hands-free AR experience, allowing users to interact with digital content in a more natural and intuitive way.
It will be interesting to see exactly what Apple has planned for AR. With Frank Casanova at the helm, the company is well-positioned to make significant advancements in this exciting field. Whether it’s through new hardware, software, or both, Apple is likely to continue pushing the boundaries of what’s possible with augmented reality.
In conclusion, Apple’s appointment of Frank Casanova as its first head of AR Marketing signals the company’s commitment to becoming a leader in the AR space. With a strong foundation in place and a clear vision for the future, Apple is poised to make significant strides in augmented reality in the coming years. As we look forward to new AR projects and innovations, it’s clear that Apple’s investment in this technology will have a lasting impact on the way we interact with the world around us.
Source Bloomberg
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