According to sources at All Things Digital, Apple is looking to buy the mobile phone advertising company Quattro Wireless for a reported $275 million (around £170 million sterling) after losing out to Google when trying to acquire Silicon Valley’s AdMob, which Google has just purchased for $750 million (around £468 million sterling).
The Strategic Importance of Mobile Advertising
Apple & Quattro are yet to release any official statement, but one is expected as early as tomorrow. This acquisition is seen as a strategic move by Apple to strengthen its position in the mobile advertising market. With the increasing use of smartphones and mobile applications, the mobile advertising industry has become a lucrative field. Companies like Google and Apple are keen to capitalize on this trend by acquiring firms that specialize in mobile ads.
Quattro Wireless mobile advertising was founded several years ago and includes clients such as Disney, the National Football League, and Ford, to name a few. These high-profile clients highlight Quattro’s capability and reach in the mobile advertising sector. By acquiring Quattro, Apple would not only gain access to these clients but also benefit from Quattro’s technology and expertise in mobile advertising.
Apple’s Competitive Landscape
The competition between Apple and Google in the mobile advertising space is intense. Google’s acquisition of AdMob for $750 million was a significant move that positioned Google as a dominant player in the market. AdMob’s extensive network and advanced technology made it a valuable asset for Google. By acquiring Quattro Wireless, Apple aims to level the playing field and ensure it remains competitive in this rapidly growing industry.
Moreover, the acquisition of Quattro Wireless could provide Apple with new revenue streams. Mobile advertising is expected to grow exponentially in the coming years, and having a robust advertising platform could significantly boost Apple’s earnings. Additionally, integrating Quattro’s technology with Apple’s existing ecosystem could lead to innovative advertising solutions that enhance user experience on Apple devices.
Another aspect to consider is the potential for targeted advertising. With Quattro’s expertise, Apple could develop more personalized and effective advertising campaigns. This would not only benefit advertisers but also improve the relevance of ads for users, making them more likely to engage with the content.
In conclusion, Apple’s potential acquisition of Quattro Wireless for $275 million is a strategic move to bolster its presence in the mobile advertising market. With Quattro’s impressive client list and technological capabilities, Apple stands to gain significantly from this deal. As the competition with Google intensifies, this acquisition could be a crucial step for Apple in maintaining its competitive edge and exploring new revenue opportunities in the ever-evolving digital landscape.
Via Unwired
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