Apple and Goldman Sachs are letting any Apple Card customers defer their April payment to Apple’s credit card, this is being done to ease financial pressure on people during the coronavirus outbreak.
The Apple Card launched in the US last year and Apple did the same thing back in March for their US customers, the company is deferring payments this month if you choose to and not charging any extra interest.
“We understand that the Covid-19 situation poses unique challenges for everyone and some customers may have difficulty making their monthly payments,” Apple wrote in an email to card customers. “If you previously enrolled in the Customer Assistance Program in March, you will need to enroll again.”
In order to defer your payments to your Apple Card you will need to opt into this. This can be done by sending a message to the card support from the Apple Wallet App on your smartphone or tablet.
How to Enroll in the Customer Assistance Program
To take advantage of this deferment option, Apple Card users need to follow a few simple steps. First, open the Apple Wallet app on your iPhone or iPad. Then, select your Apple Card and tap on the message icon to start a conversation with Apple Card Support. You can then request to enroll in the Customer Assistance Program. Once enrolled, your payment for the month will be deferred without any additional interest charges.
This program is particularly beneficial for those who are facing financial difficulties due to the pandemic. By deferring payments, Apple and Goldman Sachs are providing a much-needed relief to their customers, allowing them to focus on more immediate financial needs such as groceries, medical bills, and other essential expenses.
Impact of the Covid-19 Pandemic on Financial Services
The Covid-19 pandemic has had a profound impact on the global economy, affecting millions of people and businesses. Financial institutions have had to adapt quickly to the changing landscape, offering various forms of relief to their customers. Apple and Goldman Sachs are not alone in this; many banks and credit card companies have introduced similar programs to help their customers navigate these challenging times.
For example, several major banks have offered mortgage forbearance, waived late fees, and provided other forms of financial assistance. These measures are crucial in helping individuals and families stay afloat during periods of reduced income or unemployment.
The Apple Card’s Customer Assistance Program is a testament to how companies can leverage technology to provide timely support. By using the Apple Wallet app, customers can easily communicate with support staff and manage their accounts without needing to visit a physical branch. This is particularly important during a time when social distancing and remote interactions are encouraged.
Moreover, the decision to defer payments without charging extra interest is a significant gesture. It shows that Apple and Goldman Sachs are prioritizing their customers’ well-being over short-term profits. This approach not only helps build customer loyalty but also sets a positive example for other companies in the financial sector.
The deferment of Apple Card payments for April is a thoughtful and necessary measure during these unprecedented times. By offering this option, Apple and Goldman Sachs are providing valuable support to their customers, helping them manage their finances more effectively during the Covid-19 pandemic. If you are an Apple Card user facing financial difficulties, be sure to take advantage of this program by enrolling through the Apple Wallet app.
Source Bloomberg
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