The iPhone 7 and iPhone 7 Plus launched earlier this month and both handsets have been popular since launch with Apple unable to keep up with demand for the handsets.
According to a recent report, Apple is increasing component orders for the handsets in order to catch up with demand for the device.
Increased Component Orders
Apple has increased its part and component orders for iPhone 7 devices, with order visibility for the fourth quarter of 2016 to be 20-30% higher than expected, according to sources from Taiwan-based touch panel makers.
Touch panel makers TPK Holding and General Interface Solution (GIS) shared the touch panel orders for iPhone 7 devices previously, but Apple appeared to have pulled in more orders from GIS recently, the sources noted.
This increase in component orders is a clear indication of the high demand for the iPhone 7 and iPhone 7 Plus. The devices have been well-received by consumers, thanks to their improved features and performance. The iPhone 7 series introduced several new features, including a water-resistant design, an improved camera system, and the removal of the headphone jack, which has been a topic of much discussion.
Market Response and Sales Figures
Apple has not revealed how many iPhone 7 handsets it has sold so far, we will have to wait until their next financial results to find out. However, industry analysts predict that the sales figures will be impressive. The initial response from consumers has been overwhelmingly positive, with many praising the improved battery life and the enhanced performance of the A10 Fusion chip.
The iPhone 7 and iPhone 7 Plus also come with iOS 10, which offers a range of new features and improvements over previous versions. This includes a redesigned lock screen, more interactive notifications, and improvements to Siri, Apple’s virtual assistant. These software enhancements, combined with the hardware improvements, make the iPhone 7 series a compelling upgrade for many users.
Supply Chain Adjustments
The increased component orders from Apple have also had a significant impact on its supply chain. Companies like TPK Holding and General Interface Solution (GIS) are ramping up production to meet Apple’s demands. This not only benefits Apple but also boosts the business of these component suppliers.
Moreover, the increased orders suggest that Apple is confident in the continued strong demand for the iPhone 7 series. This is a positive sign for the company, especially as it faces stiff competition from other smartphone manufacturers. The ability to quickly adjust and increase production is crucial for Apple to maintain its market position and meet consumer expectations.
Consumer Feedback and Future Prospects
Consumer feedback has been largely positive, with many users appreciating the new features and improvements. The water-resistant design has been particularly well-received, as it adds a layer of durability to the device. The improved camera system, especially on the iPhone 7 Plus with its dual-lens setup, has also been praised for its enhanced photo and video capabilities.
Looking ahead, the success of the iPhone 7 series sets a strong foundation for future iPhone models. Apple is likely to continue innovating and introducing new features to stay ahead of the competition. The company’s ability to quickly respond to market demand and adjust its supply chain is a testament to its operational efficiency and market foresight.
The iPhone 7 and iPhone 7 Plus have made a significant impact since their launch. The increased component orders and positive consumer feedback indicate a strong market presence. As we await Apple’s next financial results, it will be interesting to see just how successful these new models have been.
Source Digitimes
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