Considering that Apple [AAPL] launched the first iPhone just under three years ago, and until then hadn’t made any mobile phones, the position they are in now is pretty impressive.
According to Gartner, the iPhone was the third most popular selling smartphone platform of 2009, taking 14.4 percent of all smartphone sales of the year. Ahead of the iPhone were RIM and Symbian.
Last year was a big year for Apple and the iPhone with a massive 24.9 million iPhones sold, with the last quarter being the best when the company sold a record 8.7 million iPhones.
Apple sells just two models of the iPhone, the 3G and 3GS. When you compare this to Symbian and RIM who have many different models for sale on their platforms, this is pretty impressive. The simplicity of Apple’s product line may have contributed to its success, as consumers often appreciate a straightforward choice without the confusion of multiple models.
The Impact of the App Store
One of the key factors that have driven the iPhone’s success is the App Store. Launched in July 2008, the App Store revolutionized the way users interact with their smartphones by providing a centralized platform for downloading applications. By the end of 2009, the App Store had over 100,000 apps available, catering to a wide range of interests and needs. This extensive library of applications has made the iPhone more versatile and appealing to a broader audience.
The App Store also created a new ecosystem for developers, encouraging innovation and creativity. Independent developers and large companies alike have been able to reach millions of users, generating significant revenue and contributing to the overall growth of the iPhone platform.
Global Expansion and Market Penetration
Another factor contributing to the iPhone’s impressive performance is Apple’s strategic global expansion. Initially launched in the United States, the iPhone quickly became available in numerous countries worldwide. By 2009, the iPhone was available in over 80 countries, making it accessible to a vast number of potential customers. This global reach has played a crucial role in driving sales and increasing market share.
Apple’s marketing strategy has also been a significant factor in the iPhone’s success. The company has consistently focused on highlighting the unique features and capabilities of the iPhone, such as its sleek design, user-friendly interface, and powerful hardware. Apple’s advertising campaigns have been highly effective in creating a strong brand image and generating consumer interest.
It will be interesting to see how Apple performs over the next couple of years. If their sales of the iPhone continue to grow as fast as they have since the first generation iPhone was launched, I am sure it won’t be long before they take the top spot in smartphone sales. The introduction of new models, such as the iPhone 4 in 2010, and continued innovation in hardware and software, will likely contribute to sustained growth and success.
Moreover, Apple’s commitment to customer satisfaction and support has helped build a loyal customer base. The company’s dedication to providing regular software updates and addressing user concerns has fostered a positive relationship with its customers, further driving brand loyalty and repeat purchases.
In conclusion, Apple’s journey from a newcomer in the mobile phone market to one of the top smartphone platforms in just a few years is nothing short of remarkable. The combination of a focused product line, the success of the App Store, strategic global expansion, effective marketing, and a commitment to customer satisfaction has propelled the iPhone to its current position. As Apple continues to innovate and expand its offerings, it will be fascinating to watch how the company evolves and competes in the ever-changing smartphone market.
via Apple Insider
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